Velvet Chainsaw

OCTOBER 3, 2012

Jenise Fryatt , co-owner/marketing director for Icon Presentations AV for events, recently wrote about speaking on social media for a large industry conference. I applaud this conference and its leadership for leveraging social media and asking the speaker to help promote the event through social media.

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YourMembership

JUNE 22, 2012

June 22nd, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Social media has increased a potential member’s expectation of service and attention. We tweet giant airlines because they’re boarding late and we expect immediate attention (or at least a discount).

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Thanks For Playing

NOVEMBER 28, 2011

Who doesnt love getting a discount? ► 2012. Alltop Social Media. How to Manage Social Employees, Social Media at Events, and Car Talk. SmartBrief on Social Media. Social Media And Events Continue To Grow: 2012 Research. Quick clicks: July 26, 2012.

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Thanks For Playing

MAY 1, 2012

01 May 2012. May 1, 2012 12:39 PM. ▼ 2012. Maurice Sendak, 1928-2012. Alltop Social Media. skip to main | skip to sidebar. Thanks For Playing. Seeking community in associations since 2008. Who Are Your Allies? The next step is to think through what mutual benefit might look like. Post a Comment.

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Membership Marketing

APRIL 4, 2012

Wednesday, April 4, 2012. Fast Facts from the 2012 Membership Marketing Benchmarking Report. We have started compiling the data for the 2012 Membership Marketing Benchmarking Report. • 86% of associations officially use Facebook as part of their social media. at Wednesday, April 04, 2012. Publications.

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Membership Marketing

JULY 12, 2010

Practical Uses of Social Media for Association Marketing. Of course, the topic of social media came up for conversation. As I was thinking about it this week, I came across a post on the LeaderConnect blog that summed up many of my thoughts on the practical uses of social media really well. Tony Rossell.

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Membership Marketing

NOVEMBER 12, 2010

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Labels: Social Media. ► 2012. (18). Using Social Media to Recruit Staff. Quick clicks: July 26, 2012.

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Membership Marketing

MAY 25, 2012

Friday, May 25, 2012. Just Released: The 2012 Membership Marketing Benchmarking Report. It is my pleasure to announce the release of the 2012 Membership Marketing Benchmarking Report. I hope that you find the 2012 Report of help as you seek to maximize the membership results for your organization. at Friday, May 25, 2012.

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YourMembership

MARCH 8, 2013

Yes, it’s trending right now in a lot of social media, but the ideas behind gaming dynamics and techniques are as old as human civilization itself. Traditionally, CEOs have built reputations through means other than social media,” Leslie Gaines-Ross, Weber Shandwick’s chief reputation strategist, said in a statement.

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Membership Marketing

JANUARY 26, 2012

Thursday, January 26, 2012. Participation Grows for the 2012 Membership Marketing Benchmarking Report. We have closed the questionnaire for the 2012 Membership Marketing Benchmarking Report and I am happy to report that we had the highest level of participation ever. at Thursday, January 26, 2012. ▼ 2012. (18).

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Membership Marketing

APRIL 9, 2010

The Correlation of Social Media Usage and Membership Growth. Today I took a look at official usage of social media by associations cross tabulated with associations reporting either membership growth or decline. First of all, there has been an explosion of the use of social media in associations.

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YourMembership

MARCH 20, 2012

March 20th, 2012 | Posted in Membership Management. With an online buyer’s guide, not only do you create a recurring source of valuable non-dues revenue, your members receive the value of a directory of suppliers who support their association (you could even tie in a member discount program with these suppliers). Leave a Reply.

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Association Adviser

SEPTEMBER 19, 2013

On Thanksgiving Day 2012, more than 200 Thanksgiving-tagged photos were uploaded every second. Instagram boasts 150 million users and is one of the fastest growing social media platforms. Advertise merchandise and discounts: Hawk your next paid program or new association accessory with an Instagram photo.

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Associations Now

OCTOBER 22, 2013

From a November 2012 piece on the tool : “While other companies in similar markets, such as Causes, use Facebook and other social media outlets to interact with end users, Amicus mixes it up—utilizing VOIP-based phone calls and personalized postcards to facilitate the interactions.” ” 4. .”

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Membership Marketing

JUNE 20, 2012

Wednesday, June 20, 2012. The test group received the exact same direct mail package, but the with a $31 discount taking the price down to $199. The question often comes up whether the discounted price members will renew at the same rate as those who paid the full price. at Wednesday, June 20, 2012. ▼ 2012. (18).

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Associations Live

MAY 7, 2012

Monday, May 7, 2012. See special NugoUgo app provider discount for MSAE members (MSAE Expo Conference app provider). Member Engagement Through Social Media. May 16, 2012 1:41 PM. Social Media. (24). skip to main | skip to sidebar. Associations Live. Connecting MSAE members and a world of ideas!

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Association Subculture

OCTOBER 11, 2011

Nobody needs your 10% Hertz rental car discount. I'd love a 30% Hertz discount though. social media. (3). ► 2012. (23). For far too long we have wandered in the wilderness of non-dues revenue, return on investment, sales and marketing. Customer service. Posted by Shelly Alcorn, CAE. at 10:07 AM.

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Mizz Information

MARCH 13, 2011

I still think its kind of a bum deal for users --Ive spent more time than I like to admit checking in on Foursquare and still have exactly zero free or even discount things to show for it after a year and a half using it pretty faithfully. In case youre interested in the non-social media side of me, I do love me some Pinterest.

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Membership Marketing

DECEMBER 22, 2011

Hotel Discounts. Overnight Shipping Discounts. Rental Car Discounts. Shopping Discounts. Shipping discounts on long haul type shipping 7. January 4, 2012 10:46 AM. January 4, 2012 11:02 AM. ► 2012. (18). Quick clicks: July 26, 2012. Association Products and Services. Conventions.

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Membership Marketing

NOVEMBER 4, 2010

In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. • What offers – free articles, newsletters, discounts, event notifications -- produce the highest opt-in rate? ► 2012. (18).

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Mizz Information

DECEMBER 14, 2011

These include free and discounted products, advance product launch information, access to industry events, and beta testing opportunities. Last week I got an email from them announcing that they are ending the new membership category effective January 31, 2012. July 2012 (3). June 2012 (4). May 2012 (4).

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SCD Group

AUGUST 12, 2012

Sunday, August 12, 2012. Shared by Russell Sparkman , president of FusionSpark Media Inc. In fact, I’ve heard it said that content is the currency of Social Media. September 4-6, 2012. Save $100 on your registration: enter discount code SCDGROUP. ▼ 2012. c) 2012 SCD Group.

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SCD Group

JULY 11, 2012

Wednesday, July 11, 2012. Your existing content efforts (including social media activities) should be assigned to measurable marketing objectives: 1) Membership Recruitment and Retention. September 4-6, 2012. Save $100 on your registration: enter discount code SCDGROUP. ▼ 2012. c) 2012 SCD Group.

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Association Adviser

NOVEMBER 19, 2013

Social Media 2.0. As the successful initial public offering of Twitter stock confirmed earlier this month, social media is a force to be reckoned with and “it’s not going away,” noted LOGA’s Gifford Briggs, “You better learn to adapt. If you’re not fired up about social media, then find someone on your staff who is.”

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Membership Marketing

MARCH 12, 2012

Monday, March 12, 2012. at Monday, March 12, 2012. March 20, 2012 1:26 PM. March 20, 2012 1:32 PM. ▼ 2012. (18). Fundraising with Social Media. Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Publications.

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Membership Marketing

JANUARY 4, 2011

Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. But what I particularly appreciate about Open Community is the clear call to purpose and focus for social media. Tony Rossell. Thanks Tony.

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Membership Marketing

MARCH 27, 2012

Tuesday, March 27, 2012. at Tuesday, March 27, 2012. March 29, 2012 11:51 AM. ▼ 2012. (18). Fundraising with Social Media. Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Dues Discount. (4). Publications.

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Association 141+

NOVEMBER 30, 2011

One of the main projects that I have on tap for 2012 is to start a monthly orientation webinar (one of the new approaches that Deirdre mentions). These presentations are specifically NOT supposed to be sales pitches, or lists of discounts. ► 2012. (9). How to Manage Social Employees, Social Media at Events, and Car Talk.

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Membership Marketing

JUNE 18, 2012

Monday, June 18, 2012. Much of the data reported in the recently released 2012 Membership Marketing Benchmarking Report was very encouraging. at Monday, June 18, 2012. July 26, 2012 10:07 AM. ▼ 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.".

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Membership Marketing

MARCH 9, 2012

Friday, March 9, 2012. at Friday, March 09, 2012. March 9, 2012 4:27 PM. April 13, 2012 11:02 AM. ▼ 2012. (18). Fundraising with Social Media. Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Dues Discount.

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SCD Group

AUGUST 30, 2012

Thursday, August 30, 2012. For more information about content marketing for associations, I invite you to attend the CONTENT MARKETING/MANAGEMENT FOR ASSOCIATIONS AND NONPROFITS WORKSHOP at the 2012 Content Marketing World Conference. September 4-6, 2012. Save $100 on your registration: enter discount code SCDGROUP.

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Membership Marketing

JANUARY 19, 2010

Just now, in response to some social media dialogue comparing associations to the plight on today’s newspapers, I shared the link with my perspective. ► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Dues Discount.

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Membership Marketing

JANUARY 19, 2012

Thursday, January 19, 2012. at Thursday, January 19, 2012. January 19, 2012 9:10 AM. ▼ 2012. (18). Participation Grows for the 2012 Membership Market. Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Dues Discount. (4).

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AMR Management Services

DECEMBER 19, 2011

FourSquare and similar location-based social media services use badges and titles to identify loyal visitors. Discounts: Whether its the punch card for a free sandwich or a frequent flyer program, those are loyalty programs that keep customers coming back. ► 2012. (30). How to Start an Association. ► July. (3).

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Membership Marketing

APRIL 10, 2012

Tuesday, April 10, 2012. In our soon to be published 2012 Membership Marketing Benchmarking Report , we asked associations to tell us first whether they offered a specific program or service and then the proportion of their members that participated in it. at Tuesday, April 10, 2012. April 10, 2012 10:31 AM. Publications.

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Membership Marketing

MARCH 14, 2011

June 25, 2012 2:39 PM. In that case, a modest dues discount led to dramatic returns. Also, take a look at my July, 2007 post on discounts (see link below). Also, take a look at my July, 2007 post on discounts (see link below). June 25, 2012 4:45 PM. ► 2012. (18). Quick clicks: July 26, 2012.

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Velvet Chainsaw

MAY 15, 2012

Suddenly, you’re getting discount offers that mirror the products and services you purchase most. Data from social-media profiles now factor into search results. And it’s happening all around us. Retail stores collect volumes of your product-purchase data. Have you noticed any changes in your Google-search results?

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