2012 Innovation Marketing Newsletter 
Principled Innovation
OCTOBER 18, 2012
Serious Questions newsletter. Each issue of the newsletter presents a serious question on which I offer my thoughts for newsletter subscribers. Today, I am publishing what I wrote on the September 2012 Serious Question of the Month on the P.I. The September 2012 Serious Question of the Month.
Thanks For Playing
JULY 19, 2012
19 July 2012. I just finished Andy Sernovitzs Word of Mouth Marketing: How Smart Companies Get People Talking. If youre familiar with Sernovitz, either from Damn, I Wish Id Thought of That or his WOM newsletter, the book is not going to be revolutionary. Marketing is what you DO. ▼ 2012. Be a Super Genuis.
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The Hourglass Blog
OCTOBER 24, 2011
Why Innovation is Hard. A little over a month ago I attended WSAEs National Summit on Innovation for Associations. As chair of WSAEs Innovation Task Force, I was instrumental in helping to frame WSAEs annual conference around the subject of innovation, and was even recognized as the chair of the conference itself.
Association Subculture
APRIL 9, 2012
Monday, April 9, 2012. Who better to be a player at the table and help develop those standards for this emerging market segment than the associations who have been engaged in standards development for years? Here is a link to our BCSI ScoopIt e-newsletter. innovation. (6). marketing. (2). Principled Innovation LLC.
Association Subculture
SEPTEMBER 8, 2011
What if it wasnt vision "and then" membership "and then" programs" and then "newsletter" but was vision "therefore" ???? innovation. (6). marketing. (2). Principled Innovation LLC. ► 2012. (23). Disruptive Innovation Coming to Nonprofits. Innovation in Association Management. therefore" ???
Association Subculture
SEPTEMBER 7, 2011
Notice I didnt say "cram every link you can think of in your e-newsletter." Do what your members can't do for themselves, narrow your focus, dominate your market. innovation. (6). marketing. (2). Principled Innovation LLC. ► 2012. (23). Disruptive Innovation Coming to Nonprofits. Dig deeper.
AMR Management Services
JUNE 4, 2012
Monday, June 4, 2012. Develop sound communications tools This can range from a printed or email newsletter to a simple website. Determine short and long-term plans for management of the association Volunteers (board & committee members) implement management functions (newsletters, programs, dues notices, etc.) CONTRIBUTORS.
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