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Association Marketing: 4 Ways to Promote Your Professional Association Wins

Virtual

Several of our trade association clients produce customized “value reports” that help demonstrate a member’s return on investment. 4. Plan ahead with your social strategy. In 2013, no promotional strategy would be complete without a social media component. Membership Association Management Company social media'

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Changing How Associations Think: What Business Can Show Us?

SCD Group

Someone on the ASAE Collaborate CEO Online last week asked, “What are you budgeting for salaries in 2013?” An exec from a local realtor association responded, “We’ve budgeted 3% for staff raises in 2013.” Given that experience as an association executive, my questions become: What is appropriate salary administration strategies?

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SCD Group: When Do You Tell Your Association Members What It.

SCD Group

AMR Management Services. Stronger by Association. When Do You Tell Your Association Members What It Really Costs? I just finished working with a group on the draft budget for its 2013 annual meeting. I’m guessing most of you have the same situation: registration fees not covering the entire cost of the event.

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Social Media Roundup: How Paid Distribution Can Push Your Content Further

Associations Now

A tech giant shows how to lead the way on content strategy through the clever use of paid distribution. Also: You’ll never believe which association-related job is considered superstressful. How did Intel manage to be so resoundingly successful at content marketing? Now that’s strategy in action. (ht

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Thinking and thriving

Aaron Wolowiec

As I wrote last week, this month I’ll be exploring some shifts in association management that some might say are extreme. With this kind of deep insight, associations can break free of the past and reorient their strategic priorities for the future.”. Jeff De Cagna, founder of Principled Innovation LLC.

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Friday Buzz: Did Google Open Up the SEO Floodgates?

Associations Now

.” No matter your opinion on big, hairy SEO issues, we can all agree on one thing: This 2013 Onion brief is hilarious. Aptify’s post about keeping down costs when implementing an association management system is insightful in general, but particularly worth a read is the section about scope creep.

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A Global Satisfaction Index for Measuring Local Member Engagement & Relevance

GlowGlobally

To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. Have you ever wondered how your association’s brand is perceived specifically by the international community? A Global Satisfaction Index.