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2013 Membership Marketing Observations

Membership Marketing

Money for marketing appears to be scarcer, so cost justification and marketing smarter are understandably more important than ever. Good analytics can tell you who the best candidates are to recruit, who are most likely to renew, and what strategy will produce the best membership ROI. Please feel free to share your thoughts.

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Getting Buy-In: 5 Objections to Online Communities that Are Holding You Back

Higher Logic

Having a community manager involved in set up, strategy, and engagement tactics from the beginning will give your community a strong start and help you meet business goals in the future. All new technology comes with costs, but budget usually isn’t as big a concern as it first appears. That number comes from back in 2013.

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Four Important Ideas from paidContent Live 2013

Associations Now

This year’s paidContent Live 2013 was no exception, with many noting just a handful of women on panels, including Alejandra Owens, the managing editor of AARP’s blog. — Ernie Smith (@ShortFormErnie) April 17, 2013.@ — Ernie Smith (@ShortFormErnie) April 17, 2013. The company iterates fast.

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Social Media Roundup: Is Your Communications Strategy Working?

Associations Now

If you drop the ball with engagement and communication, your nonprofit is in need of an optimization strategy. Are you up-to-date with your communications strategy? Seven mistakes costing your #nonprofit revenue, donors & members… ht.ly/kc9WB — Karen Zapp (@KarenZapp) April 18, 2013. ht @KarenZapp ).

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The Strategy Behind a Building Plan

Associations Now

The $70 million price tag is steep—all the more reason for there to be a smart strategy behind it. Also, one of the key people leading the move was battling cancer in the midst of it—we’ll get to that, and there’s a strategy lesson in that as well. We think we need to play a more active role.”. He’s now in remission.

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The Pros and Cons of an Internal Marketing Team

Associations Now

members had some kind of in-house agency in 2018, versus 58 percent in 2013, and 42 percent in 2008. Adding to the cost pressure: Creating an in-house team often means staying on top of the latest technology and software. It’s a relevant question, and one that many major advertisers are asking. Building up a team isn’t always easy.

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A Strategy for Avoiding the Content Dump

Associations Now

Two keynote speakers at ASAE’s 2013 Technology Conference & Expo share how to implement an effective strategy to create, organize, and deliver valuable content. Part of content strategy is asking questions like ‘How are we going to define whether our content is any good or not?’ This is the actual content itself.

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