Higher Logic

NOVEMBER 24, 2015

Publicly facing social sites, like an open community, are especially powerful and offer businesses the ability to interface with customers ‘where they are,’ to monitor what's being said about your brand on those sites and to incorporate that feedback into your organization's overall communications strategy.

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How To Software Social Media Resources 120

Associations Now

NOVEMBER 7, 2013

For the believers, a new survey by the Web Video Marketing Council (which has a clear stake in the issue) found that 93 percent of marketing professionals are using online video for marketing and communications purposes in 2013. Are you incorporating online video as part of your marketing strategy?

Video 40

Video Email Marketing Social Media Cost 40

YourMembership

MARCH 8, 2013

What makes the Facebooks, Amazons and Starbucks of the world become the first resource people turn to when they think of communicating, shopping or meeting a friend over a cup of coffee? If your company or business doesn’t have a social-media strategy, it better get one. You may think that these cases are irrelevant.

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Social Media millennials Recruiting Recruitment 150

Associations Now

FEBRUARY 4, 2014

It also indicates some of the strategies associations are planning to implement this year in areas from marketing to technology to leadership succession. Forty-four percent reported they will evaluate and assess program results, while 42 percent plan to focus on marketing strategies, and 36 percent will upgrade technology systems.

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Survey DC Revenue Report 40

Association Adviser

AUGUST 7, 2017

On the bright side, media distrust can have an incredibly positive impact on the tenor of association communications. According to AGC.org, the act “helps students prepare for secondary and postsecondary education by providing access to federal dollars to offset the cost of career and technical education (CTE) programs.

America 63

America Social Media Press Release Education 63

Association Adviser

AUGUST 8, 2016

Could Snapchat, the social media messaging app used by 150 million people daily , be the key to improving your event communications? While Snapchat is still primarily a personal messaging app, an increasing number of businesses and nonprofits have begun using the app as a tool for brand marketing and communications.

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Social Media Video Communications Conference 60

SCD Group

OCTOBER 28, 2013

By Christopher Penn via SH/FT Communications One of the questions on everyone’s mind about any kind of new process, procedure, or methodology is how to get organizations to adopt it. By Jeangianfagna via Smart Marketing Strategy blog Member acquisition is a constant challenge and a top priority for most trade associations.

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Marketing Cleveland Content Communications 40

Association Adviser

NOVEMBER 7, 2013

By the end of 2013, EventSpot estimates that 81 percent of U.S. You may or may not be aware of the potential use of near-field communication (NFC) technology, a wireless data exchange technique through smart phones or an NFC built badge that is accurate to within 10 cm. Raisa delivers digital content strategy for several start-ups.

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Technology Cost Social Media Content 60

Associations Now

DECEMBER 17, 2013

— Dave Lutz (@VelChain) December 17, 2013. entura (@venturajm) December 16, 2013. Marketing matters: Technological changes have driven a shift in marketing strategies. That’s something Joe Ventura of Reading Partners explains in his guest post on Kivi’s Nonprofit Communications Blog. — Joe ?entura

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Social Media Content Tools Marketing 40

Associations Now

AUGUST 5, 2016

.” No matter your opinion on big, hairy SEO issues, we can all agree on one thing: This 2013 Onion brief is hilarious. Aptify’s post about keeping down costs when implementing an association management system is insightful in general, but particularly worth a read is the section about scope creep. Keep Down the Creep.

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Guidelines Price Cost System 40

GlowGlobally

JANUARY 31, 2014

Thanks to the visionary leadership of the Council of Engineering and Scientific Society Executives (CESSE) who clearly saw the value of such an Index, we were able to partner with CESSE to launch the first edition of the GSI in July 2013. GSI 2013′s Key Findings. A Global Satisfaction Index.

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Member Engagement Products America Marketing 60

Associations Now

DECEMBER 4, 2015

And the latest to enter the fray is the International Association of Exhibitions and Events (IAEE), which released an updated version of its 2013 white paper, Future Trends Impacting the Exhibitions and Events Industry , earlier this week. Friedman, chair of IAEE’s Future Trends Task Force and president of Time & Place Strategies, Inc.,

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Organization Analysis Education Industry 40

Associations Now

MAY 30, 2014

The one-day meeting brings together association and independent event executives to discuss meetings and tradeshow strategy with their peers and hear from those inside and outside the meetings space about trends affecting the industry. Our strategy was to embrace this disruption.”. ” Loggia said. Share in the comments.

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United States New York DC Industry 40

Mizz Information

MARCH 11, 2014

Look at the top three reasons members don''t renew association membership, according to MGI''s 2013 Membership Marketing Benchmarking report : Budget cuts Lack of engagement Unable to justify membership costs with ROI Two of these three can be addressed/alleviated with online community. Online community can.

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Cost Communications Course Newsletter 40

Slice-Works

SEPTEMBER 4, 2014

And even though content marketing was the hot topic of 2013, with marketers scrambling to create blog posts, e-books, white papers and infographics on the topic, 2014 is revealing a new trend. Shooting in volume allows you to edit and repurpose—without the additional cost of travel and lodging! Video is a once and done deal.

Video 28

Video Content Marketing Strategy 28

Slice-Works

MARCH 6, 2014

’ In the article, CIO goes on to say that the reason this is so important to millennials is that they believe these tools—smart phones, social communication and BYOD—enhance their skill set and position them more strongly to be successful, both personally and professionally. Experience” Design: It’s Not JUST a Phone. Next Steps?

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millennials Technology Marketing Communications 28

Velvet Chainsaw

APRIL 18, 2013

For members, customers, or prospects that didn’t attend, nothing helps communicate what they missed more than a sample of the premium content — especially when it is delivered in bite-sized/shareable pieces or when social enabled. One of the coolest, low-cost capture ideas in the low-tech arena is a graphic facilitator. Two Extremes.

Content 40

Content Conference Sample Newsletter 40

Beth Kanter

JANUARY 9, 2013

In 2013, social media will continue the trend of “going visual.” ” If you have decided that your nonprofit going to go visual in 2013, figure out your goal. .” Here’s a DIY infographic from Sarah Mapes, Director of Communication, Colorado Coalition for Medically Underserved.

Colorado 28

Colorado Social Media Tools Proposal 28

Association Adviser

JUNE 27, 2018

Since becoming Director, Membership for the American Speech-Language-Hearing Association (ASHA) in 2013, Mike Skiados, CAE has enjoyed a 98 percent member retention rate. Skiados credits ASHA’s successful member engagement and retention levels with a focused strategy of engaging members from day one of their membership.

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Certificate Class millennials Resources 61

Beth Kanter

NOVEMBER 19, 2013

Harvard Business Review, March 2013. Long Live Strategy.” SSIR Blog, January 2013. Argues for engaging in adaptive strategy given the data rich and rapidly changing environment for solving complex social problems. We brainstormed a few: Real-Time evaluation of communications strategy for a nonprofit or foundation.

Social Media 28

Social Media Analysis Tools Strategy 28

Association Adviser

AUGUST 27, 2013

Cain, a former corporate lawyer and negotiations consultant who delivered the opening keynote presentation at the ASAE 2013 Annual Meeting & Expo in Atlanta, said that American business and American culture—even parents of young American children—tend to value extroverted personalities more than introverted personalities. Technology.

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North Carolina Innovation Technology millennials 60

Associations Now

FEBRUARY 3, 2015

The Federal Communications Commission’s scrutiny of the use of wireless-blocking devices at hotels and conference centers, among other facilities, reached a high point last week when the FCC’s enforcement arm warned that it would fine any facility actively blocking access to the wireless airwaves. The reason?

Tennessee 40

Tennessee Nashville Price Conference 40

Association Adviser

MAY 14, 2013

As our association benchmarking data confirms, information overload and communication clutter continues to be the Achilles’ heel of many associations. “Education (how to do it) and cost concerns (how to control them and prove ROI) are the two biggest factors,” added Underwood. ” The fax is back.

Technology 60

Technology Video Social Media Georgia 60

Beth Kanter

DECEMBER 23, 2013

But if you want to get even deeper insights, do an in-depth review of a similar nonprofit’s practice – whether it be broad – such as digital marketing techniques or narrow such as analyzing specific techniques as part of a content strategy. We want our donors to be advocates. Harness the Power of Storytelling.

Marketing 28

Marketing Social Media millennials Video 28

Achieve

SEPTEMBER 25, 2014

Retention takes effort, good communication and dedicated stewardship. Not only does donor retention cost less than acquiring new donors, but forming a donor relationship will increase the amount donated over time as the donor becomes more dedicated to the organization and its work. Marketing cost per donor. & Levis, B.

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Indianapolis Social Media Cost Report 40