Associations Now

NOVEMBER 20, 2019

Here’s what made his strategy work so well. Longtime T-Mobile CEO John Legere is a lot of things—leather jacket-wearing marketing genius, livestreaming slow-cooker enthusiast —but perhaps his best-known role is that of disruptor. A few strategies that worked for him: Give your strategy a name.

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SCD Group

OCTOBER 28, 2013

Association Membership Marketing: 12 Steps for Success. By Jeangianfagna via Smart Marketing Strategy blog Member acquisition is a constant challenge and a top priority for most trade associations. Membership marketing focused on lapsed members. The Marketing General Inc. Who do you target? But since then?

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SCD Group

JANUARY 6, 2013

During 2012, I listened to the issues facing associations at local and national association and marketing meetings: “Should we move all our publications online and if we do, what does that do for our (older) members who don’t have access to internet media?”. Many associations operate under the strategy that more members is good.

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Slice-Works

SEPTEMBER 4, 2014

Speaking of black, how’s that content marketing of yours going? And even though content marketing was the hot topic of 2013, with marketers scrambling to create blog posts, e-books, white papers and infographics on the topic, 2014 is revealing a new trend. Sometimes trends carry over from one year to the next.

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Principled Innovation

MARCH 25, 2013

This post originally appeared on the Associations Now Leadership Blog on March 7, 2013. But the problem with not increasing dues is that, if expenses still rise, every year of static dues digs the association deeper into a hole to be climbed out of later, either through cutting costs, attracting a lot of new members, or raising dues.

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GlowGlobally

MARCH 31, 2014

This article was developed from a presentation made by Ajay Bhojwani, deputy managing director MCI Middle East at the CESSE Annual Meeting in 2013. For US associations, finding ways to build and grow chapters and components in emerging markets will play an important role in defining locally relevant member value. .

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Aaron Wolowiec

SEPTEMBER 2, 2014

Instead, the session was developed as a result of a conversation I overheard at last year’s conference describing the challenges associations often have implementing strategy they’ve either developed internally or in conjunction with a consultant. In fact, a 2013 HBR blog post suggests, “Execution is a minefield… Agendas compete.

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Aaron Wolowiec

DECEMBER 10, 2013

I recently attended an app swap (we public relations professionals are obsessed with new trends) and discovered a Lansing-based mom-and-pop store has joined the app market. They reduce printing costs while increasing engagement and fostering networking. 4, cloud storage, is also an incredible cost saving tool.

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Associations Now

AUGUST 2, 2013

If you won’t be at the 2013 ASAE Annual Meeting & Expo, check out our RebelMouse page. Airlines aren’t the only ones who can’t find the right strategy to board airplanes effectively. Also: 10 reasons why a platform-centric social marketing approach is a good idea for brands and businesses. Not at Annual? Herding Cats.

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Beth Kanter

AUGUST 21, 2014

Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy – Guest Post by Michael Hoffman, CEO of See3. And when video is paired with a continuous strategy and clear metrics for success, there is overwhelming evidence showing that it is a crucial, important investment for nonprofits. Digital Sherpa ).

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Associations Now

NOVEMBER 7, 2013

15 % The increase in the use of video in email marketing from 2012, according to the “2013 Online Video Marketing Trends Report.” ” A new report on online video marketing looks into some of the latest trends, including incorporating video into email. What else is holding people back?

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YourMembership

MARCH 8, 2013

The same result occurs when individuals or organization take even the slightest interest we show them as an invitation to unleash their full marketing cavalcade. 3) Are you Walking a Tightrope When it Comes to Your Association’s Membership Marketing? by Megan Rockett. All this is the face of relevance today!

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Associations Now

FEBRUARY 4, 2014

It also indicates some of the strategies associations are planning to implement this year in areas from marketing to technology to leadership succession. Forty-four percent reported they will evaluate and assess program results, while 42 percent plan to focus on marketing strategies, and 36 percent will upgrade technology systems.

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SCD Group

SEPTEMBER 25, 2012

When Do You Tell Your Association Members What It Really Costs? I just finished working with a group on the draft budget for its 2013 annual meeting. I’m guessing most of you have the same situation: registration fees not covering the entire cost of the event. Strategy | Content | Discovery. Causeaholic. Newer Post.

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Associations Now

DECEMBER 17, 2013

Plus: the real deal behind the modern-day marketer. — Dave Lutz (@VelChain) December 17, 2013. How I Learned to Stop Worrying and Love Marketing [link] #contentmarketing #npmarketing @kivilm. entura (@venturajm) December 16, 2013. Marketing matters: Technological changes have driven a shift in marketing strategies.

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Associations Now

AUGUST 11, 2014

According to a 2013 report by the U.S. “Mushrooms and ground meat blend seamlessly to provide a better nutritional profile, all the taste guests expect  and can save on food costs.” So how has the strategy worked out so far? Want a solution? Measuring success.

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Association Adviser

AUGUST 8, 2016

Since the introduction of its signature feature, “Stories,” in 2013, Snapchat has allowed users to share sequences of photos, videos, text and more (called “snaps”) directly to all their friends at once by adding them to their story, which is where snaps remain for 24 hours after they’re posted. Marketing your event.

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Associations Now

AUGUST 3, 2017

You can now get a full-sized iPad for $329, a price level that opens the device up to different markets. While iPad revenue was up only by 2 percent in the most recent quarter, sales were significantly up —they grew year over year for the first time since 2013. Don’t ignore smaller business lines.

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GlowGlobally

JANUARY 31, 2014

Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets? However, as these same associations reach critical mass in their home market and have limited potential to grow, they look to proactively develop membership and product sales in new markets “overseas.”

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Beth Kanter

DECEMBER 23, 2013

But if you want to get even deeper insights, do an in-depth review of a similar nonprofit’s practice – whether it be broad – such as digital marketing techniques or narrow such as analyzing specific techniques as part of a content strategy. We want our donors to be advocates.

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Associations Now

MARCH 20, 2014

While many nonprofits are planning to hire new staff in 2014, the sector is largely lacking when it comes to implementing formal recruitment strategies, according to a new study. Despite its growing popularity among respondents, 89 percent reported not having a strategy for this type of recruitment. If not, could it benefit from one?

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Associations Now

DECEMBER 4, 2015

And the latest to enter the fray is the International Association of Exhibitions and Events (IAEE), which released an updated version of its 2013 white paper, Future Trends Impacting the Exhibitions and Events Industry , earlier this week. Friedman, chair of IAEE’s Future Trends Task Force and president of Time & Place Strategies, Inc.,

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Association Adviser

MARCH 19, 2013

While the forecast is a little clearer now that the elections are behinds us, corporate marketers are still being held to a higher level of scrutiny than ever before and they can’t afford to make any bad or ill-timed investments. And by the way, the amount that they were asking for was in most cases, barely enough to cover their costs.

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Associations Now

SEPTEMBER 17, 2014

A tech giant shows how to lead the way on content strategy through the clever use of paid distribution. Paying to advertise your content may seem crazy to some—for one thing, organic reach is way cheaper—but if your strategy is well-focused, it doesn’t have to be quite so painful. Now that’s strategy in action. (ht

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Associations Now

DECEMBER 6, 2016

The league is starting to reverse course, but it nonetheless remains a great example of how not to manage a social strategy. And because this is the NFL we’re talking about, the strategies were attached to fines of up to $100,000 per violation—penalties that were more costly than anything happening during a game.).

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Associations Now

MAY 30, 2014

The one-day meeting brings together association and independent event executives to discuss meetings and tradeshow strategy with their peers and hear from those inside and outside the meetings space about trends affecting the industry. Our strategy was to embrace this disruption.”. ” Loggia said.

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Slice-Works

MARCH 6, 2014

In the domain of marketing, it may be associated with experiential marketing. 3 Internet Explorer 9— In November 2013 Google announced they would discontinue support of IE9. Why carry the cost of creating and maintaining two presentation layers for your website, when you can keep it all on a single platform? Next Steps?

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Association Adviser

APRIL 16, 2013

We’ll also look closer at pricing strategies and activation. Those tiers still appeal to some buyers who view sponsorships as a “contribution” to the association more than as a true marketing investment. These marketing rights and benefits have real value and should be treated as such. Pricing the sponsorship.

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Velvet Chainsaw

APRIL 18, 2013

Conferences that do this well have a content-marketing strategy that shares these nuggets via print publications, e-zines, newsletters, blogs, and social-media outposts. What once served as the only method for sharing the best of conferences is coming back in style, just with new twists in distribution strategy.

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Velvet Chainsaw

FEBRUARY 25, 2014

Some seek planned audience engagement strategies in their call for proposals (CFP). Control costs. As compared to the survey two years ago, there is a noticeably heightened focus in respondent comments on managing hard costs associated with education sessions. Others program more peer-to-peer roundtables.

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Beth Kanter

JANUARY 9, 2013

In 2013, social media will continue the trend of “going visual.” ” More and more nonprofits are adding data visualization to compelling story telling to create amazing infographics as part their marketing tool kits. So you also need data visualization, marketing, and storytelling skills.

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Mizz Information

MARCH 11, 2014

Look at the top three reasons members don''t renew association membership, according to MGI''s 2013 Membership Marketing Benchmarking report : Budget cuts Lack of engagement Unable to justify membership costs with ROI Two of these three can be addressed/alleviated with online community. Online community can.

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Association Adviser

MAY 14, 2013

You don’t have to be the first to market or the earliest adopter of new technology. Search engine marketing represents a huge opportunity for associations that can help their small business members understand the power of SEM. “You don’t have to be the first to market or the earliest adopter.

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Association Adviser

AUGUST 7, 2017

According to AGC.org, the act “helps students prepare for secondary and postsecondary education by providing access to federal dollars to offset the cost of career and technical education (CTE) programs. Authorization for the Perkins Act ended in 2013, but it has been operating under annual funding bills since then.”.

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Associations Now

JUNE 30, 2015

The website now has a hard paywall put on board—one that costs $10 each month to break—but one fascinating element of this paywall is that free readers can get around it if they have a friend with a subscription. This is a strategy that the team at Vox has been doing a pretty solid job at.

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Associations Now

JUNE 7, 2016

For brands looking to market to a broader audience, that’s awfully limiting. We also support apps and services that help brands and advertisers understand and manage their audience, develop their content strategy, and obtain digital rights. The big one? Each account can only share a single link, located on its profile page.

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Association Adviser

AUGUST 27, 2013

Cain, a former corporate lawyer and negotiations consultant who delivered the opening keynote presentation at the ASAE 2013 Annual Meeting & Expo in Atlanta, said that American business and American culture—even parents of young American children—tend to value extroverted personalities more than introverted personalities. Technology.

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