Tom Morrison

SEPTEMBER 23, 2013

By repurposing, repackaging and reusing content, it has enhanced our member engagement and increased our revenue per member from $1,500 in 2006 to $2,200 in 2013. That is 100 new members we did not have to recruit! Educations and training, done right, can be like printing money for any association. That was huge!

Cost 40

Cost Education Handbook How To 40

Associations Now

JULY 17, 2013

How one association put its data to work to determine the true cost of serving its members—and whether its dues structure matched up. “We did a recalculation based on what that cost was, plus the margin we wanted to make, and found that it was only about a $15 increase over [the previous dues price],” Adkins says.

Discount 40

Discount Analysis Price Atlanta 40

Associations Now

MARCH 20, 2014

While many nonprofits are planning to hire new staff in 2014, the sector is largely lacking when it comes to implementing formal recruitment strategies, according to a new study. This includes social media recruiting. Nonprofits that fail to leverage social recruiting may be missing out on an opportunity to attract more candidates.

Recruiting 40

Recruiting Recruitment Survey Resources 40

Velvet Chainsaw

OCTOBER 6, 2014

Education and networking are two benefits of conference attendance and association membership. Yet, education is being disrupted in major ways. When employees spend too much time in education offerings that do not translate into increased performance and productivity, it is learning scrap.

Conference 40

Conference Certificate Education Discount 40

Association Adviser

JUNE 24, 2016

Back in 2013, the enterprise software company Sage surveyed more than 11,000 small- and medium-sized businesses in 17 countries to assess their attitudes about business mentoring. Canada, Australia and India in 2015 to get their take about three key areas of mentoring and career development: Member recruitment challenges.

millennials 61

millennials Survey Cost Social Media 61

Association Adviser

JUNE 18, 2013

Not showing advertisers the ROI of investing in your media can cost your association six to eight times as much effort and potential revenue as doing something to show them ROI. If it’s an online publication, that ad pays for staff time to create the publication and for the cost of the server space that hosts it.

Directory 60

Directory Revenue Social Media Cost 60

Association Adviser

MAY 14, 2013

The Delta Kappa Gamma (DKG) society, a 90,000-member association for women in education, saves up to $700 per board meeting by placing the materials in DropBox, according to executive director Corlea Plowman. Going paperless. See Underwood’s article about video in today’s issue. Naylor’s Gardner agreed. ” AGC’s Francis is not surprised.

Technology 60

Technology Video Social Media Georgia 60