Associations Now

DECEMBER 5, 2014

In one key metric, #GivingTuesday topped Black Friday and Cyber Monday in a big way, according to data from one email marketing firm. When it comes to email marketing, Black Friday has nothing on #GivingTuesday. — Uber (@Uber) December 4, 2014. The small stuff matters in your emails. Not bad, huh?

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Email Marketing Marketing Report Communications 40

Association Adviser

MAY 20, 2014

But suppose you received a large and unexpected bump in your annual budget for communications and technology. What they did seem more interested in was “improving the quality of their existing communication vehicles” (54 percent) and “upgrading their publishing tools, technologies and processes” (48 percent).

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Tools Indiana Technology Analysis 60

Associations Now

JUNE 18, 2015

A couple of recent surveys on email marketing reveal some important stats and trends, including the importance of quality email content. Despite the popularity of social media, email is still going strong as a marketing tool. One way to create quality email content is to focus on voice. percent to 35.49

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Content Email Marketing United States Survey 40

SCD Group

FEBRUARY 18, 2014

My question is whether “information overload” is the right topic and the right question that association professionals should ask when it comes to communicating with members and prospects. As a result, we often stop communicating way too soon. Note that content or email marketing fits well within the nurture focus.

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Email Marketing eBook Communications Video 40

Associations Now

NOVEMBER 7, 2014

Over at Silverbear’s blog, the company breaks down the considerations you need to make when looking into such a model. Then, of course, after you make the decision, you have to manage it and communicate it. Check out Silverbear’s blog for more tips. — Elizabeth Engel (@ewengel) November 7, 2014.

Email Marketing 40

Email Marketing Tips Analysis Price 40

Associations Now

JULY 2, 2014

— CMSWire.com (@cmswire) June 30, 2014. “From 30 June 2014, all employees have the legal right to request flexible working—not just parents and [caregivers],” the British government’s Department for Business, Innovation, and Skills says on its website. While openness to flex time varies among U.S.

Email Marketing 40

Email Marketing Tips Course Innovation 40

Association Adviser

FEBRUARY 13, 2014

Analytics has been—and will continue to be—a critical component of an Integrated Marketing Communications (IMC) plan. Chief Marketing Officers (CMOs) are accountable to the bottom line and must report Return on Investment (ROI) for marketing efforts. Here are a few free tools to check out: Google AdWords. Wordtracker.

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Marketing Strategy How To North Carolina 60