2014 Communications Marketing millennials 
Association Adviser
APRIL 15, 2014
We Can’t All Blame Ourselves: Why Millennials Need to Pull Their Own Weight. Regardless of change and differences in generation styles, there are areas where it’s still appropriate to expect Millennials to conform to traditional ethics and hard work. May 19-21, 2014. May 28-31, 2014. June 17-18, 2014.
Potomac Core
MARCH 3, 2020
Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions. Communicate Industry and Profession ROI.
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Association Adviser
DECEMBER 17, 2013
Many associations lack member communication plans that are fully integrated. Tracy Tompkins , group publisher for Naylor LLC , said she’s surprised by the number of associations that make decisions about member communications from the “confines of their staff or board room.” What surprised us most in 2013?
Association Adviser
DECEMBER 10, 2013
As social media consumes more marketing time, money and members’ attention, associations need to measure its impact and ROI more efficiently. This embrace of technology that makes association life easier should be applauded and further supported in 2014. Your pricing and member benefits need to reflect that.
YourMembership
FEBRUARY 27, 2014
This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. Some associations are losing market penetration within their industry when looking at the percentage of potential members versus the number actual members. Generational Pressures.
Association Adviser
MAY 20, 2014
For the first time in history, four distinct generations of adults are now socializing, communicating and actively participating in the workplace. Marketers and demographers have defined these issues. Four distinct generations of adults are now socializing, communicating and actively participating in the workplace. Baby Boomers.
Associations Now
FEBRUARY 2, 2016
But in 2014 MDA held its last telethon. While the event “served us very well in building a brand and driving engagement,” there was a need to innovate the brand and set it apart from other nonprofits, Executive Vice President and Chief Communications and Marketing Officer Steve Ford told Associations Now.
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