2014 Innovation Member Engagement Revenue 
Potomac Core
JUNE 27, 2017
Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling member engagement experiences for their members. Compelling Member Engagement Using “Pull” and “Push” . Report an upward trend in 3-year annual revenue.
Reid All About it
OCTOBER 6, 2023
Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.” The writing has been on the wall for a long time—follow the link in the story to the 2014 memo written by a former ED. Host: Professionals for Association Revenue Wed 10/11 at 11 a.m. Association staff retention.
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Potomac Core
MARCH 3, 2020
Associations are meeting their new mandate, by energizing their Boards to do big things, and help their members thrive in an era of uncertainty. Grew annual revenue from $300,000 to $12 million. Grew membership dues revenue from $100,000 to over $2 million. Uncertainty is palpable and it makes sustainable growth difficult.
Association Adviser
DECEMBER 17, 2013
Think 365-day-a-year engagement for your events—whether they’re live, virtual or hybrid. Many associations lack member communication plans that are fully integrated. Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. Not using Innovation Science.
Tom Morrison
JANUARY 15, 2014
There is a lack of innovation, seeking out member''s business needs, and listening for those things that could be huge drivers to member engagement, expanded revenues, and rising net worth. So don''t rule out interest income as a revenue source. That is another good question. Yes, I said interest income.
Potomac Core
MARCH 7, 2016
For example, through survey research in 2014, the Global Cold Chain Alliance identified key business outcomes that matter most to its members. Helping the industry reduce regulatory compliance costs and grow revenues were high priorities. Achieve recognition as an expert and innovator in the cold chain.
Potomac Core
SEPTEMBER 14, 2016
The flow of economic forecasts and performance , global crisis, disruptive innovation , and the real time updates on the U.S. The constant stream of information reminds association executives just how complex the world has become for your members. Cost and revenue considerations also play important roles in the assessment process.
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