2015 Innovation Member Engagement Strategy 
Potomac Core
OCTOBER 4, 2016
growth , the race for talent, and disruptive innovation create opportunities for Associations and Professional Societies to become more essential. It’s all about alignment with industry and professional outcomes that your members care most about. 3 Association Growth Strategies. 3 Association Growth Strategies.
Potomac Core
MARCH 7, 2016
Can Disruptive Advocacy Strategies unlock industry growth and cost saving opportunities for your members in a slow growth economy? As increasing regulatory oversight dominates the federal and global landscape, building an agency focused strategy on behalf of your members can pay dividends for the industry and for your association.
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Potomac Core
MARCH 3, 2020
Associations are meeting their new mandate, by energizing their Boards to do big things, and help their members thrive in an era of uncertainty. Building nimble and cost-effective strategies to address challenges and position the Industry for a clean energy future. Uncertainty is palpable and it makes sustainable growth difficult.
Potomac Core
JANUARY 6, 2016
These innovations help capture consumer imaginations, elevate company operating performance, and grow market share. Innovative Organizations who reach outside the box to help their member’s develop growth solutions can transform themselves into Driverless Associations. What set the stage for Driverless Associations?
Tom Morrison
FEBRUARY 3, 2015
Recently I was interviewed by the Michigan''s Business Network as a part of an online radio program with the Michigan Society of Association Executives on how engagement impacts associations, staff and volunteers. Make member engagement your top priority in 2015 and 2016. CLICK HERE to visit the radio interview page.
Potomac Core
APRIL 19, 2016
In 2015, Thomson Reuters published its sixth annual Cost of Compliance Survey noting among other challenges “regulatory fatigue.” Advocacy Strategy Shift. Through the creation of innovative compliance strategies that create competitive advantage for the industry. Member Engagement. Industry Convener.
Associations Now
FEBRUARY 25, 2020
If you’ve read ASAE’s ForesightWorks research , you might label this member engagement strategy as an attempt to foster “ more human humans.”. When I started this job in November 2016, I invoked the “Six Degrees of Kevin Bacon” principle as inspiration for associations seeking to build a member engagement strategy.
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