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The makings of marketing mavens

Aaron Wolowiec

Today, we blur the lines between public relations and marketing, especially thanks to digital and social media. Almost 90 percent of associations include an e-mail newsletter in their digital marketing portfolio, but only 41 percent use an e-mail preference center. And that takes an incredible amount of work and vision.

Marketing 100
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How Two Nonprofits Use Social Media To Help Save Fish – #keepemwet #SaveMarinsCoho

Beth Kanter

Posted by Catie Clune on Thursday, September 24, 2015. I presented a plenary session on networked mindsets and leadership and facilitated two workshops on SMARTer Social Media. The concept is simple – ask supporters to take a photo of themselves with your campaign message and share it on social media channels.

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Strategic Communications Power Membership Value at the American Public Power Association

Association Adviser

We spent some time with Dayak to ask how the association’s integrated media and communications department supports public power and reinforces membership value. We are a team of 10 people managing external and internal communications, branding and media relations for public power. AA: Tell us about your social media team.

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Crack the Social Code: Turn Members Into Contributors

Higher Logic

In his 2015 Super Forum keynote, he discussed these methods, touching on implicit bias, social attraction, self-disclosure and bonding theories. Promote what’s in the community through newsletters, your website, social media, and make non-members realize how much they’re missing out if they don’t join.

Tools 120
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A Kick-Ass Community Manager Q&A

Higher Logic

Matthew Coffindaffer , CAE, Manager, Volunteer Relations, ASAE: The Center for Association Leadership (ASAE). James Baumann (ACUHO): AS a director of communications, I was interested in community as an outgrowth of social media. Q: How do you use public social media like Twitter and Facebook with your online community?

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So You Think You Know Non-Dues Revenue

Association Adviser

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. 2015. ** 11%. Source: Association Adviser 2015-2016.

Revenue 60
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Solutions for Your Membership Conundrum

Association Adviser

These tactics eclipsed the number of associations that are cultivating a social media presence during their live events (19 percent), offering awards for young professionals (16 percent) or offering separate educational tracks for young professionals (10 percent). And guess what? That’s what attendees and policy makers need to hear.”.