2016 Email Marketing Organization Strategy 
Aaron Wolowiec
AUGUST 16, 2016
This week at the ASAE Annual Meeting , Demand Metric (sponsored by HighRoad Solution ) unveiled its benchmark report, “ 2016 State of Digital Marketing in Associations.”. In fact, in the 2016 report, only one-fourth of respondents reported their members perceive communications as always relevant. “All Share your comments here.
Association Adviser
OCTOBER 13, 2016
While the 2016 study uncovered promising new trends, data revealed that associations face the same primary challenges that they faced in 2011, and the approach to tackling those challenges has not necessarily improved. The 2016 survey provided many more interesting points of interest to association executives. About the study.
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Aaron Wolowiec
AUGUST 16, 2016
This week at the ASAE Annual Meeting , Demand Metric (sponsored by HighRoad Solution ) unveiled its benchmark report, “ 2016 State of Digital Marketing in Associations.”. In fact, in the 2016 report, only one-fourth of respondents reported their members perceive communications as always relevant. “All Share your comments here.
Higher Logic
AUGUST 1, 2019
Developing a growth strategy for your association takes time. A balanced, comprehensive growth strategy will include a mix of focus on both member retention and member acquisition. A balanced, comprehensive growth strategy will include a mix of focus on both member retention and member acquisition. It's stressful.
Higher Logic
MARCH 12, 2019
If you want to get your member engagement strategy up to snuff, begin with aligning your internal strategy. When departments are aligned, it prevents inefficiency and feeling overburdened , and, members receive organized communications, especially the important ones. So here’s the secret. Let’s get started. The biggest payoff?
Reid All About it
AUGUST 19, 2016
Tue 8/23 at 9 a.m.* – 10 Website Design and Email Marketing Best Practices for NGOs. This webinar will demonstrate the importance of embracing new website and email marketing design and call-to-action trends. Discuss professional develop (PD) success stories and lessons learned from the 2016 ASAE Annual Meeting.
Reid All About it
JANUARY 6, 2017
If your organization has a webinar scheduled in the next few weeks, please send me the link. Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Single digit temps at night too.
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