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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Marketing Automation Gets RESULTS. Email Marketing Creates Background Noise.

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My top 10 insights from MemberWise’s Digital Excellence 2017 report

Optimist Consulting

I really enjoyed reading the latest insights and predictions on digital trends for the membership sector in Digital Excellence 2017 , the free annual research summary report from MemberWise. 2017 remains all about member engagement, operational efficiency and revenue growth. What are your priorities for 2017?

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Wednesday Buzz: Connecting with Millennials on Social Media

Associations Now

Social media platforms introduce and update features seemingly almost daily. Social Media Examiner reveals how to leverage the latest in Facebook and Instagram features to connect and engage with millennials. — Adi Ignatius (@adiman) June 13, 2017. Also: Tips for delivering a perfect pep talk. Rallying Cry.

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Association Brain Food Weekly: 1.6.17

Reid All About it

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails.

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Association Brain Food Weekly: 1.6.17

Reid All About it

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails.

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Association Brain Food Weekly: 2.22.19

Reid All About it

But then I read about hackers stealing nearly $2 billion in cryptocurrency since the start of 2017. Tue 2/26 at 12 p.m.* – The Role of Social Media in Advocacy (Washington DC Idea Swap). How to Drive Social Media Engagement with Nonprofit Storytelling. I suppose nothing’s truly secure these days. 1 CAE credit.

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In 2017, Take Control of Your Technology

Associations Now

Being in the middle affords a lot of power to the companies, services, and functions that associations work with and use on a regular basis, be they social networks like Facebook , AMS providers, email marketing tools , or simple automation tricks. The catnip drew you in, but there’s no easy exit.