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2017 Member Engagement Strategy

Potomac Core

Presidential and Congressional Elections, economic performance inside and outside the United States, mergers and acquisitions, baby boomer retirements , terror threats, and technology disruptions will influence whether or not professionals and corporate executives engage in their associations. Engage More and Sell Less.

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Energizing Member Engagement

Potomac Core

Driving Sustainable Industry Growth Helps Trade Associations Energize Member Engagement . With global economic uncertainty dominating most conversations, we’re learning that Trade Associations who drive sustainable industry growth are helping their organizations by energizing member engagement.

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A Century-Old Association Committed to Online Community and Data Analysis

Higher Logic

Their member engagement and technology strategies are cutting edge, which makes sense—they have a global member base, with over 1,600 organizations comprised of 40,000 individuals spanning 100 countries/territories. It’s now much easier to access this type of data by looking at a member organization’s AMS profile.

Analysis 252
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Private Equity Hires Associations, Private Equity Fires Associations

Potomac Core

In 2017 there were 3,283 transactions in the United States, totaling $511.66 According to PitchBook 2017 Annual PE and VC Fundraising report, Private Equity funds have almost $1 trillion in dry powder (investment capital) and that could foretell more company acquisitions. Two Steps to Engage Private Equity Owners.

DC 132
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Members Hire Bold Strategies

Potomac Core

Part of that boldness is how much their Industry Trade Association Strategic Plan reflects the challenges and business outcomes that members care most about. As busy executives are under constant pressure to meet and exceed profit targets, they expect the organizations they are part of to deliver bold strategies and results.

Strategy 154
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Tuesday Buzz: Keeping Your Online Community Engaged

Associations Now

You’d like to see your members engaging with one another and your association online, but if you’re only hearing crickets, there are ways to get your members talking again. — Event Manager Blog (@EventMB) January 17, 2017. Don’t let your online community get stale. Has your online membership community gone quiet?

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Members Hire Associations, Members Fire Associations

Potomac Core

Members hire Associations, Members fire Associations is what the new mantra will be for Association Executives in 2018. The evolving external environment is continually redefining how member executives assess the impact of their memberships. Members Hire Associations, Members Fire Associations.

Products 119