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AMS vs. CRM: Integrating Strategy and Software

Protech

A s Wes Trochlil of Effective Database Management points out , “CRM is not a functionality or a technology; it is a strategy and philosophy. T echnology giants like Microsoft, Oracle and SAP frequently tout their enterprise CRM technology , which drove the global market value to $40 billion in 2018, according to Investopedia.

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Association Brain Food Weekly: 12.7.18

Reid All About it

Check out the tips, habits and tools recommended by several successful association professionals over at the WBT Systems blog. Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. SmartThoughts ). Marketing Charts ).

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Association Brain Food Weekly: 11.30.18

Reid All About it

Before you go, check out DelCor’s Guide to the 2018 ASAE Technology Conference. 2018 has been a year of innovation and evolution, especially in the world of event technology, but have these new advancements proven effective for live experiences? ASAE Gold Circle Awards – 2018 Winners Webinar: Marketing Edition.

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Daily Buzz: Keep Members’ Data Safe

Associations Now

Data can be invaluable when you want to enhance the member experience, but you need a data governance plan to keep members’ information safe. Unlike profit-driven companies that rely on data to make money, associations and other nonprofits use data to advance the mission and improve the member experience.

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Association Brain Food Weekly: 12.15.17

Reid All About it

Make journaling one of the best things you do in 2018—14 ways to make that habit stick. Is your organization actually set up to support your strategy? Community Brands surveyed both members and association staff in the U.S. to better understand current member experiences and the technology that supports them.

Indiana 150
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Improve Intergenerational Communication: 3 Tips to Attract & Retain Younger Members

Higher Logic

Your future success is dependent upon building effective relationships across generational lines, so if you want to know how to attract and retain younger members (or employees), ask yourself: Am I doing what younger generations actually want , or just what I think they want? If it’s the latter, it’s time to reshape your strategy.

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Daily Buzz: Predicting Future Success

Associations Now

“Based on the data you collect, you can make educated assumptions on your association’s membership, revenue streams, event attendance, and anything else you track analytics on,” says Audra Hopkins in a post on the Web Scribble blog. I consider "customized member experience" as the holy grail of association management.