2018 Communications Member Engagement Recruitment 
Aptify
MARCH 4, 2019
In the past, unions have had a relatively easy time recruiting members and collecting dues. According to the 2018 Bureau of Labor Statistics , 10.5% of American are members of unions – down from an estimated 30-40% in the 1940s and 1950s. One critical area is measuring members and the value they bring to your union.
Reid All About it
JANUARY 11, 2019
The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. All the “most popular posts of 2018” posts that come out this time of year, like this one from MemberSuite , provide good intel.
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Potomac Core
OCTOBER 30, 2018
This recognition was announced in February 2018 and reflects years’ long work by all the Associations participating in the Outdoor Recreation Roundtable. In October of 2017, the Board of Directors, the Executive Committee, a Board Task Force, and members of the Staff Leadership team launched their Strategic Industry Business Planning process.
Reid All About it
JANUARY 18, 2019
Embracing Data and Technology to Increase Member Engagement (online and Washington DC). Ultimate Member Engagement: The Power of Data-Driven Decision Making. Presenter: Carol Vernon, executive coach, founder, Communication Matters. The Stickiest New-Member Engagement Programs . More info/register.
Potomac Core
APRIL 23, 2019
Practice Transparent ROI – Frequently seek insights and communicate progress on investments made to grow the Industry with Board members. Embracing a new value imperative recognizing that Members Hire Constant Transformation is a large part of what future focused Associations do.
Smooth The Path
DECEMBER 13, 2018
Take all the guesswork out of procedural type interactions and your members will bring their best selves to association interactions. Most popular posts of 2018: Association email is dying. How to recruit and engage an entirely new generation of members.
Reid All About it
NOVEMBER 10, 2017
Discover the method they use to attract, engage, and retain the young generations. Presenter: Amanda Kaiser, Member Engagement Expert, Smooth The Path. Discuss what worked, share lessons learned, and talk about what we’re planning for 2018. Host: ASAE Greater Washington / National Capital Community. 1 CAE credit.
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