Why Measuring Member Engagement for Unions is More Important Now than Ever Before
Aptify
MARCH 4, 2019
In the past, unions have had a relatively easy time recruiting members and collecting dues. According to the 2018 Bureau of Labor Statistics , 10.5% of American are members of unions – down from an estimated 30-40% in the 1940s and 1950s. One critical area is measuring members and the value they bring to your union.
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