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4 things you can learn from WaPo’s TikTok strategy

Association Success

For those of you not familiar with the platform, TikTok has become a place of major cultural significance with many Generation Z’ers and their younger counterparts — becoming the fastest growing social media app since its launch in 2018. Take the Washington Post, for example.

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Conference Circuit: Ed Tech

Associations Now

The NYSCATE Annual Conference begins this weekend in Rochester, New York. Organization: New York State Association for Computers and Technologies in Education. City: Rochester, New York. Following a kickoff reception on Saturday evening, NYSCATE 2018 begins on Sunday morning with an opening keynote.

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6 Ways To Build An Effective Digital Marketing Plan With Google Trends

CMA Solutions

It appears the search term “eyelashes” took off in popularity in 2008 and peaked in 2018. So, we made the case to large media outlets—like the New York Times, Wall Street Journal, Associated Press and CBS News—that they couldn’t tell the story accurately without including a financial institution, such as First Bank.

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Association Brain Food Weekly: 9.21.18

Reid All About it

Don’t Wait for a Class Action to Find Out (webinar & New York, NY). The stats are staggering: We have seen more than 900 complaints filed in district courts around the country since the start of 2018 – and more than 750 in New York alone. Location: online and New York, NY. CLE credit.

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Association Brain Food Weekly: 1.19.18

Reid All About it

But Nicholas Kristof at The New York Times explains why 2017 was the best year in human history. Presenter: Dan Berger, Founder and CEO, Social Tables. – Wow Your Members with a New eLearning Program in 2018. 10 Event Trends for 2018. How to Go from Zero to eLearning Hero in 2018. 1 CMP credit.

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Increasing Readership Engagement: eNewsletter Briefings

Association Adviser

According to the 2018 Association Communications Benchmarking Study, one of the top reasons for declining reader engagement with association publications revolves around members’ full schedules. Readers can find these briefings directly on their website, their smartphone news apps or their inbox through an email subscription.

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How to Lead in a Time of Declining Trust

Associations Now

Anecdotal evidence of that is as close as your social media feeds and TV screens. According to Edelman, Americans’ trust in non-government organizations, business, media, and government slipped a collective 37 points between 2017 and 2018 [PDF]. Trust in the authority of its products and services. Communicate with care.

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