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Did You Know? Associations Plan to Rake in More Revenue from Continuing Education

Association Adviser

This month, we asked our readers which source of non-dues revenue they plan to improve this year. The results were somewhat similar to those when we asked this question in previous years: Half of respondents cited continuing education as their primary non-dues revenue focus. We’re almost halfway through 2018.

Revenue 60
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How Communications Teams Can Help Boost Nondues Revenue

Associations Now

A recent report from Naylor finds most communications teams are concerned they don’t generate enough nondues revenue. While content and sponsorship customization are good steps to take now, ad retargeting and podcasting could drive revenue in the future. It’s not just a sales pitch, but education, an opportunity to inform.

Revenue 93
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Association Brain Food Weekly: 12.14.18

Reid All About it

The weekly list of free educational events and resources for the association community… It’s the most wonderful time of the year… (sing it with me). Protech Associates published their definitive list of association blogs to follow in 2019. 14 best content marketing newsletters for 2019. 1 CAE credit.

Vermont 285
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Association Brain Food Weekly: 7.24.20

Reid All About it

The weekly list of free educational events and resources for the association community… Associations and the future of colleges. Although Elizabeth Merritt wrote this article for the museum community in 2019, it’s applicable to the association community in 2020. Here are the educational events scheduled for next week.

Montana 259
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Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

But, HFMA has cast that old non-dues revenue practice aside. Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models.”. Rethinking non-dues revenue: from products to partnerships.

Revenue 53
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Association Brain Food Weekly: 1.8.21

Reid All About it

The weekly list of free educational events and resources for the association community…. Quick hits before we get to the list of next week’s free education. 17 non-negotiable things your email newsletter needs right now. ( Here are the educational events scheduled for next week. Case Study of EAIE 2019 Conference.

Las Vegas 370
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Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.