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Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

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10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

Here’s what else we know : You can reach and retain younger members by exceeding their expectations with a customized member experience that meets them where they are in their careers, and positions you to grow together. Make it simple for your members to connect (on their terms) while providing a cohesive member experience.

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Association Brain Food Weekly: 12.7.18

Reid All About it

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. New member engagement programs work , and they don’t have to be big or expensive,” says Lisa Vivinetto in an Association Success article. Tue 12/11 at 4 p.m. –

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Three Ideas to Ramp Up Digital Member Engagement

Associations Now

Most associations have a good set of digital tools available, but it might be time to take a look at ways you could use them better to make the member experience feel more relevant and real. How might you use TikTok to engage members? Too often, O’Reilly says, sponsored content is viewed purely as a nondues revenue opportunity.

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4 Professional Services that Save Associations Time and Money

Higher Logic

It also needs a long-term strategy, beta testing, content, and consistent attention to ensure members receive value. All those elements provide a great member experience, which can help increase member acquisition, retention, and revenue. That makes visual content essential for engaging your members.

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Be the Voice of Relevance—Make Mission, Vision, and Values Fit the Moment

.orgSource

If your members experience a shift in their professional direction, adjusting the organization’s purpose is critical to keep pace. A 2019 Harvard Business Review article highlighted 20 well-known companies that have transformed their mission and purpose over the last decade. Since that decision, Netflix’s revenue has tripled.

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Association Brain Food: 3.10.23

Reid All About it

Where are things at with the results of ASAE’s last DEI strategic plan (2019-2021) and with a new one? Onboarding New Association Members A great onboarding journey highlights the opportunities, services, and general value new members can benefit from in your association. Your Members Are Mobile… Are You?

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