Reid All About it

APRIL 12, 2019

Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. In this post, he focuses on data management and digital strategy. Here’s a little piece I did on microvolunteering —one of my longtime soapbox topics—for my state association’s newsletter. More info/register.

LMS 276

LMS Pennsylvania Innovation Education 276

Associations Now

MARCH 25, 2019

Much of that has to do with internal silos and a lack of understanding around the purpose of an online community and/or the ability to define it well within the overall strategy of the association,” says Marjorie Anderson on Community by Association. — DeStress Monday (@DeStressMonday) March 18, 2019. Ah, yes, Monday.

Newsletter 82

Newsletter Social Media Tools Software 82

Associations Now

DECEMBER 18, 2018

Right now, I bet most association professionals feel particularly pressed for time as we enter the final stretch of the holiday rush and set new goals and resolutions for 2019. Today, so much of the member experience is based online, either through an association’s website or an app or social media interface.

Tips 103

Tips Handbook Recruiting Recruitment 103

Associations Now

SEPTEMBER 25, 2019

Association communications teams can play an important role in generating nondues revenue, according to Naylor Association Solutions’ 2019 Association Communications Benchmarking Report [registration]. Some may want to find it in a print piece, while others want it on social media.

Revenue 93

Revenue Team Communications Content 93

Associations Now

NOVEMBER 12, 2019

“Leaders are so terrified about messing up and saying the wrong thing to all their stakeholders—employees, board members, funders, clients, customers—or the wider world via social media—that they’re paralyzed into inaction,” writes Daisy Auger-Dominguez, a workplace culture and D+I expert, on Harvard Business Review.

Newsletter 59

Newsletter Social Media Review Education 59

MemberClicks

FEBRUARY 9, 2023

To articulate your value proposition to current and prospective members, you need to build a membership marketing strategy to spread the word. But creating a membership marketing strategy from scratch can be a daunting task. Your plan can also include strategies to encourage current members to get more involved.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Reid All About it

OCTOBER 11, 2019

Seven ways to boost your newsletter open rate. Packed with practical advice and customized for small NGOs on a limited budget, this webinar will stress the importance of engaging website design, strategic email marketing, and current trends in online fundraising and social media. Newman, Greater Good Magazine ). 8 CAE credits.

DC 50

DC Washington Content Education 50

Reid All About it

FEBRUARY 4, 2022

Member Value through Wise Investment Strategy ( Chatting with Agnes & Cecilia). Take a closer look at how to develop the content strategy for your next event, find new ways to measure marketing ROI, and create new opportunities to monetize your conference content. More info/register (must join before registering). Host: Fridays@4.

Content 39

Content Education Recruiting Recruitment 39

CMA Solutions

AUGUST 31, 2022

A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. Let’s take a look at how you can bring your brand to life with a strong video marketing strategy: 9 Best Business Video Ideas 1. Social media marketing is all about the content you are pushing through the channel.

Video 52

Video Marketing Strategy New Jersey 52

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. 10 Membership Newsletter Best Practices.

Newsletter 52

Newsletter Tips eBook Content 52

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. 10 Membership Newsletter Best Practices.

Newsletter 52

Newsletter Tips eBook Content 52

Association Adviser

NOVEMBER 29, 2018

By using this strategy, members can read succinct, yet detailed briefings of each article with the option to click a link to read the full article. Instead of using a single line to introduce eNewsletter articles and hoping that members will want to read more, summaries within the newsletter engage readers immediately.

Newsletter 68

Newsletter Social Media Communications New York 68

Higher Logic

FEBRUARY 7, 2019

Thankfully, we include some resources to help you put your best 2019 marketing strategy into action (with minimal headaches, of course). With all sorts of shiny new tools and tactics dangling in front of you, how do we stay with it AND gain buy-in for new tools/strategies?”. Bonus: Relatable GIFs ??. His solution?

Marketing 149

Marketing Video Resources Content 149

AssociationChat

JUNE 28, 2020

We found that while Retail, Real-Estate, and Travel & Hospitality industries have struggled, industries such as Media & Entertainment, Video Conferencing and Social Media have prospered. We hope you can leverage this data to design strategies that add value to both you and your customers.

United States 59

United States New York Conference Seattle 59

AssociationChat

APRIL 15, 2020

We found that while Retail, Real-Estate, and Travel & Hospitality industries have struggled, industries such as Media & Entertainment, Video Conferencing and Social Media have prospered. We hope you can leverage this data to design strategies that add value to both you and your customers.

United States 52

United States New York Conference Seattle 52