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DECEMBER 1, 2023

6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? Host: Certification Network Group Speakers: Alyssa Rulf Fountain, Ph.D., 1 CAE credit. More info/register. Host: Data Analytics Network Tue 12/5 at 12 p.m. – 1 CAE credit.

Arlington 266

Arlington Technology Strategy Los Angeles 266

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MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Marketing in the AI Era: Tools and Techniques for Strategic Advantage Discover a range of easy-to-use AI tools tailored for marketing, membership, and communication roles.

Education 256

Education New Hampshire Tips Technology 256

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DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Zero to Hero: Why Zero Party Data will Save the Day While you’ve made the case for clean data across your organization, teams might still be struggling with why data hygiene is a shared responsibility.

Strategy 272

Strategy Video Technology Innovation 272

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JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. The 2024 survey is now open. Please help our community by taking the time to participate or forwarding it to a colleague on your association’s membership team. Email marketing news.

Survey 256

Survey Project Strategy Education 256

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JANUARY 12, 2024

Team questions. Karin Hurt and David Dye at Let’s Grow Leaders share seven assumption busters to propel your team’s strategic thinking. Bill Conforti at Association Analytics shares six tips to transform your association’s dirty data in 2024. More info/register (ASAE Marketing Professionals Community).

LMS 266

LMS Member Engagement Education Revenue 266

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SEPTEMBER 29, 2023

Marketing to younger generations. If you’re trying to figure out how to market to Gen Z and millennials, Mercury Creative Group explains how to build an association brand that attracts and retains younger members. Why travel to a conference if most of the experience feels like an online meeting? More info/register. 1 CAE credit.

Revenue 272

Revenue Innovation Education Tools 272

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SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. – Sales Enablement for Associations Associations need marketing, membership and sales working as one unit with a drive towards shared goals.

LMS 256

LMS Revenue Arlington Education 256

Freestone

NOVEMBER 22, 2023

2024 is just around the corner! Read our blog for helpful tips to boost end-of-year revenue and ring in 2024 by hitting your organization’s goals. 6 s teps to leverage your LMS to drive end-of-year revenue Did you know that professional development courses make up just 7% of most organizations’ revenue?

Revenue 52

Revenue Education LMS Price 52

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SEPTEMBER 22, 2023

Behind the Scenes: How We Built a Webinar Using ChatGPT Hear how the team at Cvent used ChatGPT to create a webinar that was so good, it had people lining up to attend (virtually, of course). – Activate: The Marketing Event for Event Marketers Meet 1,000+ event marketers in the same boat. 1 CAE credit.

LMS 266

LMS Revenue Education Strategy 266

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APRIL 28, 2023

Before developing a certification exam or any type of education program or pathway focused on a specific job role, you must do a job analysis. WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Audience avatar. More info/register.

DC 205

DC Recruiting Recruitment Washington 205

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FEBRUARY 10, 2023

Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. the one and only Ray van Hilst, Yoko Consulting ) Content planning: how to empower your team and fill the calendar with great ideas. CMP credit.

Blended Learning 39

Blended Learning LMS Ohio Technology 39