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Association Brain Food: 1.19.24

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Please participate in the ASAE 2024 Survey of Artificial Intelligence Awareness and Adoption. It will also explore which business functions are leading the way, how leadership is supporting AI efforts, and how policies are affecting adoption. Post-program campaigns. Membership. Hybrid/remote teams. More info/register.

Revenue 256
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Association Brain Food: 12.1.23

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Member recruitment. To attract young members , you must recruit in ways that make sense to them. Hilary Marsh explains the why, what, and how of content calendars and how to choose the best one for your organization. Rikki Schlott says her generation (Gen Z) has inherited a post-hope world stripped of what matters.

Arlington 266
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Association Brain Food: 1.26.24

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Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. The 2024 survey is now open. The spring cohort for their Association Facilitator Certificate Course begins on March 11. I’ve used data from Marketing General Inc.’s

Survey 256
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Association Brain Food: 12.8.23

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Mercury Creative Group explains how to build an association brand that attracts and builds the loyalty of young members. The Data Bunch: The Hidden Costs of Dirty Data: How Clean Up Can Transform Your Organization Find out about the hidden costs of dirty data and assess its impact on your organization. More info/register.

Strategy 272
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Association Brain Food: 1.12.24

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At Locus, Cory Doctorow says, “Of course AI is a bubble.” Bill Conforti at Association Analytics shares six tips to transform your association’s dirty data in 2024. Starting in 2024, Google will require bulk senders to authenticate their emails, allow for easy unsubscribes and stay under a reported spam threshold.

LMS 266
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Association Brain Food: 4.12.24

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Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Member recruitment. Distraction is an occupational hazard for all of us.

Revenue 256
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Association Brain Food: 10.20.23

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TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference. Katherine Wayne, AMC Association Management Center ) Dealing with data: how to create reports that work for everyone. Instead of people quietly leaving, they ask how can I sign up for next year?

Maryland 272