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Association Brain Food: 4.19.24

Reid All About it

Gain an edge on professional development competitors by adding mentoring to your online courses and cohort programs as a free or premium service. Mastering the Art of the Win-Back: Strategies to Reconnect with Lapsed Members Are you looking to re-energize your community and boost dues revenue? Education + mentoring. Decline of trust.

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Association Brain Food: 4.12.24

Reid All About it

Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Distraction is an occupational hazard for all of us. Gen Z education.

Revenue 256
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Association Brain Food Weekly: 1.29.21

Reid All About it

Pathways that lead directly to good first jobs rather than the current dense tangle of courses and programs faculty want to teach (or have always taught).”. Troy Pfeffer, Partnerships Director, Howspace North America. Presenter: Randall Rollinson, President, LBL Strategies. Quick hits. Always ask “Why?” (Wes Tue 2/2 at 12 p.m.

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Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Recruitment strategy: help millennials get jobs. In a recent Associations Now article , they referred to their strategy as “priming the pump.” A targeted newsletter and streaming video series helps them build rapport with prospects. You could also try a webinar series , mini-courses, or an online learn-a-skill challenge.

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4 Creative Live Auction Marketing Ideas to Expand Your Reach

Achieve

Increasing donor engagement is also a common goal, and a solid marketing strategy can encourage more supporters to get involved with your organization—through participation in your live auction and beyond. You can then use this information to create an even stronger marketing strategy for your organization’s next event.

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Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). Michelle Brien is VP of Marketing & Product Strategy at WBT Systems and a member of.OrgCommunity.

Revenue 53
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Association Brain Food Weekly: 6.5.20

Reid All About it

Then I lose myself reading articles on Twitter or in newsletters, and, one of my favorite activities, compiling a list of more things to read. I’ve also started watching this PBS documentary series, Reconstruction: America After the Civil War written and presented by Henry Louis Gates Jr. Will they have online courses instead?