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Association Brain Food Weekly: 11.26.21

Reid All About it

How to Rethink Your Association’s Newsletter from the Ground Up. Newsletters are a staple of association life. Members depend on them for news and information, corporate vendors bank on them for advertising and exposure, and your association relies on them for member touchpoints, engagement, and ad revenue.

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Association Brain Food: 9.15.23

Reid All About it

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. What’s more, most members now expect a career center as part of their membership benefits.

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Overwhelmed With Tracking Member Engagement? You’re Not Alone

Associations Now

A new report on associations’ membership-metrics practices shows strong desire but low success in measuring member engagement, and not a lot of strategic guidance, either. So, member-engagement tracking is a hot topic. The post went online at 8.) As an association CEO, she surely has plenty of email already.

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Association Brain Food Weekly: 4.12.19

Reid All About it

Read his BBC Future article through the lens of association strategic planning, and then ask yourself, what do we owe future members? Here’s a little piece I did on microvolunteering —one of my longtime soapbox topics—for my state association’s newsletter. Tom Whatley, Content Marketing Institute ). Wed 4/17 at 2 p.m. Host: Hubb.

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A Global Satisfaction Index for Measuring Local Member Engagement & Relevance

GlowGlobally

We wanted to encourage associations to consider the importance of their customers’ view point, as well as their members’ perspective, but also to put the spotlight on professional communities outside of the USA who are engaged with US-headquartered associations and specifically address the question of relevance and ROI.

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Association Brain Food Weekly: 3.19.21

Reid All About it

Questions for leadership. Two proven tips to increase your newsletter’s open and click rates. The Entrepreneur’s Organization Nashville Chapter created an accelerator program that is undeniably one of the biggest revenue generators and member engagement opportunities for the organization. Quick hits.

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Association Brain Food: 5.6.22

Reid All About it

Host: Event Leadership Institute. Howard Givner (moderator), CEO and Founder | Event Leadership Institute. Member Engagement Specialist. 15 Ways to Take Your Newsletter to the Next Level. Email newsletters are a great way to share industry news with your members, but a lot has changed in the world of email.