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Association Brain Food Weekly: 11.26.21

Reid All About it

How to Rethink Your Association’s Newsletter from the Ground Up. Newsletters are a staple of association life. Is it time to rethink your association’s newsletter? Join association revenue producers from across the globe as we celebrate 12 months of great conversation, learning, and subject matter leadership.

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Association Brain Food Weekly: 3.11.22

Reid All About it

ASAE’s Diversity Executive Leadership Program (DELP). Presenters: Ashley Roberts, Manager, Diversity Executive Leadership Program (DELP), ASAE. Looking Forward 2022 (Impact): Trends and Analysis. 15 Ways to Take Your Newsletter to the Next Level. Host: Event Leadership Institute. More info/register.

LMS 195
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Association Brain Food: 9.15.23

Reid All About it

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Curated reading lists are the best, right? So, let’s move on to the rest of your weekend reading.

LMS 256
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What Associations Should Know About Successful Mergers and Acquisitions

Associations Now

Before a merger, associations should conduct a sensitivity analysis to understand which issues could be impacted,” Macchiarella said. “M&As This can be done through regular newsletters, emails, or special briefing sessions.” You want to keep staff and members informed about the progress and stages of the merger,” Macchiarella said.

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The makings of marketing mavens

Aaron Wolowiec

Almost 90 percent of associations include an e-mail newsletter in their digital marketing portfolio, but only 41 percent use an e-mail preference center. Leaders should provide the vision; the board of directors should adopt it; and leadership should provide guidance to all staff. And all staff should operate with key messages in mind.

Marketing 100
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Association Brain Food Weekly: 4.12.19

Reid All About it

Here’s a little piece I did on microvolunteering —one of my longtime soapbox topics—for my state association’s newsletter. Dive deep into the critical points in measuring ROI so you can avoid overwhelming analysis paralysis. Some quick hits before we get to next week’s free webinars: Five ways to get more people to your content.

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Association Brain Food Weekly: 2.5.21

Reid All About it

A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts. I’m Speaking: Conversations on Race, Gender and Ethical Leadership – Conversations That Move. Community manager survey.

San Diego 370