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Association Brain Food Weekly: 11.26.21

Reid All About it

How to Rethink Your Association’s Newsletter from the Ground Up. Newsletters are a staple of association life. Is it time to rethink your association’s newsletter? Annie Henderson, Marketing and Communications Manager, ASBO International. Host: Event Leadership Institute. Lori Zoss Kraska, Growth Owl, LLC.

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What Associations Should Know About Successful Mergers and Acquisitions

Associations Now

Determining your organization’s non-negotiable items, recognizing the importance of cultural fit, and providing clear communication before, during, and after the M&A can help ensure the short- and long-term success of the deal. This can be done through regular newsletters, emails, or special briefing sessions.”

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Association Brain Food: 9.15.23

Reid All About it

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Curated reading lists are the best, right? Credentialing support. Location: Washington DC.

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Association Brain Food Weekly: 4.12.19

Reid All About it

Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. Here’s a little piece I did on microvolunteering —one of my longtime soapbox topics—for my state association’s newsletter. Tom Whatley, Content Marketing Institute ). Bobby Kaighn, Director of Partnerships, Higher Logic.

LMS 276
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The makings of marketing mavens

Aaron Wolowiec

I served as director of communications for an association for four years – and I loved every minute of it. I was all things communications, media relations and public relations. Eighty-eight percent think members perceive their marketing and communication efforts as sometimes to always relevant and professional. But marketing?

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Association Brain Food Weekly: 3.19.21

Reid All About it

Questions for leadership. Two proven tips to increase your newsletter’s open and click rates. Presenters: Tim Zanker, CEO of O’Keefe Communications. Rachel Schwerin, Senior Producer at O’Keefe Communications. Wilhelm Hesse, Video Producer at O’Keefe Communications. Quick hits. More info/register.

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Association Advocacy Thrives in ‘Fake News’ Era

Association Adviser

On the bright side, media distrust can have an incredibly positive impact on the tenor of association communications. AAPA leadership pushes every day, with every Congressional meeting opportunity, to make change for its port members. Jill is also responsible for Naylor’s communication gap analysis and survey services.

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