Cheap and Cheerful Audience Analysis for Nonprofits

Beth Kanter

Even more importantly, what motivates them. So, was delighted when Darren Barefoot asked if he share a guest post about how to do audience analysis. Cheap and Cheerful Audience Analysis for NGOS by Darren Barefoot. But not all kinds of audience analysis are evil.

Pew: Digital News Sites More Likely to Have Email Newsletters Than Apps

Associations Now

A Pew analysis of large digital news outlets suggests that most find email newsletters and social media presences essential—but apps, on the other hand, are less common. The post Pew: Digital News Sites More Likely to Have Email Newsletters Than Apps appeared first on Associations Now

Web Analytics Association Sets Measurement Standards - TypePad

The Big Picture

At SES San Jose this week, the Web Analytics Association (WAA) released 26 standard definitions for Web site traffic measurement and analysis , aimed at eliminating the confusion around the most basic Web analytics terms. David Gammel wrote an article - I think - on a similar topic for one of ASAEs e-newsletters recently, but I cant find it online anywhere. The Big Picture. A big-picture view of issues and trends affecting associations - in Mississippi and nationally.

Want to Make a Bigger Impact With Email? Send Less Often

Associations Now

An analysis from the marketing firm GetResponse found open and click rates surged when just one message was sent per week. Marketers that send one newsletter have an average open rate of 33.4

How to Analyze Your Association’s Survey Data Without Losing Your Mind


While data analysis can seem difficult, it becomes easier when you start with small tasks. Here are four tips that will help you break down your survey analysis , making it easier to transform your data into useful information. 4 Survey Analysis Tips.

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A Guide to the Association Market in China ?


The following article below appeared in the September 2010 issue of ASAE’s Global Link e-newsletter. Web-based products like e-newsletters, webinars, social and networking platforms (Twitter, Facebook), mobile channels, or other cyber-related activities work well.

For News, Business Leaders Still Prefer Email, Study Says

Associations Now

Email newsletters, that is. According to a new Global Executives Study by the business-news site Quartz, two-thirds of business leaders reported that e-newsletters were one of the first three news sources they check daily.

The Best Opportunity - Membership Marketing Blog

Membership Marketing

Last year, I wrote an article for the Avectra Academy newsletter. Potential Analysis. (3). Steady State Analysis. (3). Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel.

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17 Essential Email Design Tips + Inspiration for the Non-Designer

Higher Logic

And while I don’t have a watchful eye on the latest in fashion, my tips do stem from keeping a keen eye on email trends, A/B testing , and email performance analysis. Tip #10: Blocks of color can help divide the body of the email, especially for those newsletters and event emails.

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The Hottest Event Trends for 2029

Associations Now

Ask for pre-analysis, and ship in what is needed. Subscribe to”Otter Talk,”a bi-monthly newsletter , which highlights trends, ideas, and actionable takeaways for your association events, from an experienced member of the planning community who has lived the “planning life.”.


Association Success

First, let’s look at gap analysis. These include learning vehicles such as blogs, newsletters, websites, magazines, podcasts, and the like. Using gap analysis will help us develop and deploy a more realistic education portfolio that our members actually want (and need!).

Association Brain Food Weekly: 4.12.19

Reid All About it

Here’s a little piece I did on microvolunteering —one of my longtime soapbox topics—for my state association’s newsletter. Dive deep into the critical points in measuring ROI so you can avoid overwhelming analysis paralysis.

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The Role of Associations in the Educational Landscape

Association Success

First, let’s look at gap analysis. These include learning vehicles such as blogs, newsletters, websites, magazines, podcasts, and the like. Using gap analysis will help us develop and deploy a more realistic education portfolio that our members actually want (and need!). How can associations cater to learners? In the educational landscape, associations have an important role to play in helping learners become job-ready.

Report: Short Videos Don’t Drive Much Engagement

Associations Now

An analysis of videos run on TwentyThree’s platform found that more than 80 percent lasted less than five minutes, but they turned out to be much less engaging than videos that ran 15 minutes or longer.

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The makings of marketing mavens

Aaron Wolowiec

Almost 90 percent of associations include an e-mail newsletter in their digital marketing portfolio, but only 41 percent use an e-mail preference center. For example, e-mail newsletters and campaigns should be consistent with branding (the look and feel of the association).

Awesome Association Marcomm Jobs – Week of July 24


Manages trafficking of digital marketing assets and maintains detailed analysis of online performance against objectives. Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board !

Artificial Intelligence for Good: A Few Good Articles To Read #AI4Good

Beth Kanter

This is a good analysis of the evolution of Tech for Good, Cloud for Good, Data for Good, and the latest iteration: AI For Good.

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Association Brain Food Weekly: 11.3.17

Reid All About it

And I especially love it when others do it for me—those are the newsletters I value most. Hmm, a personalized curated newsletter might be one thing to turn passively loyal members and customers into actively loyal ones. – Price Sensitivity Analysis.

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4 Posts on Association Marketing

SCD Group

While email isn’t dead, one thing is clear: The email newsletter is a dinosaur. Emails that mimic print newsletters of yesteryear are bulky, lumbering and sometimes monstrous in size. These newsletters try to accomplish too much, and in the end, they do very little to drive results.

Changes in Membership Management Software that Could Impact How You Run Your Association


For instance, AMS software with an online community can often send automatic, customized newsletters with only the community updates that members have said they’re interested in. It has gone from simple statement reporting to more complex analysis using business logic.

Digital & Mental Spring Cleaning

Vanguard Tech

We do a good bit of audience analysis as part of our discovery process at Vanguard Technology. Links in email newsletters, a section in your journal/magazine of “what’s new on the web,” a unique link in your email signatures, whatever.

The Facebook Scandal and What It Means for Your Nonprofit’s Digital Strategy

Beth Kanter

Hard to predict, however bear in mind the following: This analysis, “ Is Facebook Doomed? Here’s an analysis of the reasons why quitting is difficult. Make sure you make the best use of “owned”: web site and email newsletters.

Communications 2-for-1: Digital Strategy & Best Reads

Associations Live

Measure & Analysis Here is a helpful document on creating a digital strategy for non-profits - [link] Components of digital strategy are: online ads, web, social media, mobile, email, sear and a possible seven and eight are online communities and mapping.

Healthcare Meetings Group Renames Membership Categories

Associations Now

In the last year, since a move to a new AMC, HCEA has been undergoing a strategic analysis of its operations, which has resulted in redesigning the website, updating its newsletter, and rebranding its conference.

Know Your Members Through Better Surveys: A How-To Guide

Aaron Wolowiec

Our suggestion is to email this link to potential respondents or include it in an e-newsletter to your members. From data collection to analysis. This month’s guest blog post is by Kent Agramonte, a marketing supervisor at Naylor.

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Niche Publishing: Your Content Strategy Can’t Stay Still

Associations Now

If anything, that protection may have prevented closer analysis of the publication’s business model, something every niche publisher has to understand deeply. If you don’t have the resources to keep up with the pace of the social web, fix the balance and try a newsletter instead.

On Becoming the Netflix of Associations

Association Success

This includes development and maintenance of the organizational strategy and the data, research and analysis used for decision-making. First, this means our members will not have to pay additional fees for online education, certification, communities, newsletters, or other digital products that – more often than not – are pay-to-play ‘extras’ in most association business models. How we are building a purpose-driven structure, and why.

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5 Reads for Association Executives & Marketers

SCD Group

Why You Shouldn’t Create a Newsletter (and What to Do Instead). By Jon Morrow via Boost Blog Traffic If you’re publishing a newsletter, you’re potentially missing out on thousands of new subscribers, strangling growth by word-of-mouth, and depriving yourself of feedback from your readers, provided on a regular basis at no cost whatsoever to you, telling you exactly what you’re doing right and wrong. Newsletters are stuck in 2005.

How to Master Infotainment in Your Digital Content

Higher Logic

newsletter – brief, entertaining, and helpful updates and links. WordPress, Google, or a linking analysis tool will find your link and the original content producer may even give you a link back. Have you ever come across the expression: “content is king”?

Weather “channel” changes provide examples for association executives

SCD Group

Consumers (our members) expect information to be available now not in the next quarterly newsletter. Rapid changes changed Weather Co.; will it do the same for associations? Most associations are content/information providers for their profession or trade.

Don’t Let These Member Communication Culprits Derail Your Association’s Content

Association Adviser

One way to identify specific disconnects is through a comprehensive gap analysis assessment. A gap analysis surveys your staff, association members and advertisers/supplier members to see where there are gaps in perceptions about the quality and direction of member communications.

Why Your Attendees Are Your Best Marketing Tools

Associations Now

Sure, direct-mail pieces and email newsletters can be compelling. And the effort has been successful: Fitch-Markham said that based on an analysis of IP addresses of site visitors, most traffic was from outside the state where last month’s conference was held.

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Create the Right Goals for Your Website


Do a top tasks analysis – It sounds like a survey, but this is a proven technique that asks your members to rank a list of possible website tasks for the 5 most important to them. Let’s say that better engagement for you includes more email newsletter subscribers.

Win Back Your Lapsed Members

Associations Now

In the analysis stage, AARC examined what Swertinski calls “the forgotten member lifecycle.” You might still get the newsletter or invites to events, but the reality is I find that most associations don’t know what they are giving away.”. What do you know about your lapsed members?

Don’t rely on one form of communications for your association

SCD Group

My analysis of the problems around this big event: Posting a meeting notice in your monthly electronic newsletter is NOT an invitation. Maybe the next time they will pay attention to the newsletter or the email.

10 years of Mizz Information…and 10 free or cheap digital marketing tools

Mizz Information

The blog templates, in particular, are really nice and would be great for newsletters. It offers heatmaps to help you visualize user flow, visitor recordings to show what your visitors see, form analysis and a bunch of other features that go well beyond what Google Analytics offers.

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What Unsubscribers Can Teach an Email Marketer


Quick tip: triggered/transactional emails shouldn’t be factored into your frequency analysis (but make sure to look at their metrics, you’ll love the higher performance rates of these gems).

Social Media Benchmarking: Gauging Success for Project and Organizations in Global Health and Development

Beth Kanter

Another interesting find was the overwhelming use of newsletters and email correspondence as a means of communicating. In the preliminary analysis we are seeing some useful trends and some areas that will require more examination. Flickr Photo by Kevlar.

Awesome Association MarComm Jobs – Week of August 30


Manage e-blast newsletters and online blog. Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. .

9 Best Practices for Effective Calls to Action


Some examples might be: free downloads, webinars, videos, newsletter subscriptions, demos, contests, campaigns. An analysis of your key communications assets (including website, social media and other communications. —A © Wavebreak Media; used with permission.