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25+ Member Newsletter Tips and Ideas for Better Campaigns

MemberClicks

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). Especially now, your member newsletters specifically can be an effective way to keep your members updated and engaged with your organization.

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25+ Member Newsletter Tips and Ideas for Better Campaigns

MemberClicks

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). Especially now, your member newsletters specifically can be an effective way to keep your members updated and engaged with your organization.

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7 Ideas for Creating Engaging Content

Association Success

Conversation-sparking social media. Effective social media marketing will spark conversation not just among your followers, but within your industry. Strive to split your focus equally promoting new content and publishing original content created just for social media. Essential email newsletters.

Content 134
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Pew: Digital News Sites More Likely to Have Email Newsletters Than Apps

Associations Now

Talking New Media explains the reasons behind the move. A Pew analysis of large digital news outlets suggests that most find email newsletters and social media presences essential—but apps, on the other hand, are less common.

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How savvy content curation can position your association as a thought leader

Association Success

Each day, social media provides a never-ending feed packed with information. The key is to add context — the missing ingredient that makes social media so disorienting. . And if major news breaks, take the opportunity to add unique analysis. . Subscribing to popular newsletters in your industry.

Content 83
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3 things successful associations do to get their members to stick around

Association Success

You could: Determine how many subscribers open your newsletters. With the right data analysis, you can make informed decisions about where to invest in improvements to your membership program. Aim to increase vital engagement metrics such as: The number of likes, comments and new followers on your social media channels.

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The makings of marketing mavens

Aaron Wolowiec

Today, we blur the lines between public relations and marketing, especially thanks to digital and social media. Almost 90 percent of associations include an e-mail newsletter in their digital marketing portfolio, but only 41 percent use an e-mail preference center. And that takes an incredible amount of work and vision.

Marketing 100