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Communications 2-for-1: Digital Strategy & Best Reads

Associations Live

MSAE''s Communications Networking Group had a 2-for-1 meeting where we discussed Digital Strategy and Best Reads for communication professionals. Part 2: Best Reads for Communication Professionals Everyone has their favorite books, magazines, feeds and newsletters they subscribe to. How do you create one? prdaily.com 3.

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The makings of marketing mavens

Aaron Wolowiec

I served as director of communications for an association for four years – and I loved every minute of it. I was all things communications, media relations and public relations. Today, we blur the lines between public relations and marketing, especially thanks to digital and social media. But marketing?

Marketing 100
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Association Brain Food Weekly: 4.12.19

Reid All About it

Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. Here’s a little piece I did on microvolunteering —one of my longtime soapbox topics—for my state association’s newsletter. Tom Whatley, Content Marketing Institute ). More info/register. Wed 4/17 at 2 p.m. Host: Hubb.

LMS 276
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Association Brain Food: 9.15.23

Reid All About it

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Curated reading lists are the best, right? Credentialing support. Location: Washington DC.

LMS 256
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Cheap and Cheerful Audience Analysis for Nonprofits

Beth Kanter

So, was delighted when Darren Barefoot asked if he share a guest post about how to do audience analysis. Cheap and Cheerful Audience Analysis for NGOS by Darren Barefoot. But not all kinds of audience analysis are evil. You could simply ask one question each month in a poll widget in your monthly email newsletter.

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Social Media Benchmarking: Gauging Success for Project and Organizations in Global Health and Development

Beth Kanter

Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success. Flickr Photo by Kevlar. By: Rebecca Shore.

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Changes in Membership Management Software that Could Impact How You Run Your Association

Socious

Technology has shifted everything from the way we collect membership dues to the channels we use to communicate with prospects. Over the past half-decade, we’ve seen enormous advancements on the social media front with the rise (and fall) of sites and apps like: Snapchat. Change #2) Increased and Improved Communications.