SCD Group

JUNE 24, 2013

Why You Shouldn’t Create a Newsletter (and What to Do Instead). Newsletters are stuck in 2005. Yes, some newsletter publishers give you digital archives and buttons to share past issues, but are your readers using those features? They just forward the newsletter to somebody they think might like it. Social media PR.

Marketing 40

Marketing Newsletter Guidelines Analysis 40

Beth Kanter

FEBRUARY 6, 2013

So, was delighted when Darren Barefoot asked if he share a guest post about how to do audience analysis. Cheap and Cheerful Audience Analysis for NGOS by Darren Barefoot. But not all kinds of audience analysis are evil. You could simply ask one question each month in a poll widget in your monthly email newsletter.

Analysis 28

Analysis Oregon Newsletter Sample 28

Reid All About it

APRIL 12, 2019

MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Here’s a little piece I did on microvolunteering —one of my longtime soapbox topics—for my state association’s newsletter. Tom Whatley, Content Marketing Institute ). More info/register. Wed 4/17 at 2 p.m.

LMS 276

LMS Pennsylvania Innovation Education 276

Associations Live

OCTOBER 21, 2013

Measure & Analysis Here is a helpful document on creating a digital strategy for non-profits - [link] Components of digital strategy are: online ads, web, social media, mobile, email, sear and a possible seven and eight are online communities and mapping. Creating a digital strategy for non-profits is a four-step process: 1.

Communications 40

Communications Strategy Social Media Newsletter 40

Membership Marketing

JANUARY 19, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Membership Marketing: The Best Opportunity for Associations to Thrive and Succeed. Membership Marketing Benchmarking Report.

Marketing 40

Marketing Social Media Price Survey 40

Socious

NOVEMBER 17, 2016

Over the past half-decade, we’ve seen enormous advancements on the social media front with the rise (and fall) of sites and apps like: Snapchat. According to the 2016 Membership Marketing Benchmarking Report released by Marketing General, 49% of membership organizations are growing, and the other 49% are shrinking or remain stagnant.

Membership Management 100

Membership Management Software Directory Library 100

Achieve

DECEMBER 19, 2017

A goal represents a completed activity on your site, such as signing up for your organization’s newsletter or clicking ‘Donate Now.’ Events: An action on your site, such as signing up for a newsletter or downloading a white paper. Which social media platform is more likely to guide them to your donation page?

Newsletter 52

Newsletter Analysis Report Strategy 52

Membership Marketing

NOVEMBER 1, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. That’s why subscriber conversion is one of the most important metrics that impacts marketing ROI.” Speaking Engagements.

Tools 40

Tools Marketing Recruiting Recruitment 40

Membership Marketing

JULY 17, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. You want them to raise their hand and register on your website, accept a free whitepaper or newsletter, or attend a webinar or meeting.

Marketing 40

Marketing Recruiting Recruitment Price 40

Association Adviser

AUGUST 7, 2017

Reading “fake news” is even more interesting, particularly on social media where passionate individuals often hide behind a left- or right-wing moniker and feel emboldened enough to spat about a blog or not-so-reputable news site. An intense social media volley ensues until the real news is buried among insults and exaggerations.

America 64

America Social Media Press Release Education 64

Membership Marketing

DECEMBER 10, 2009

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Improving Attendance using Content, Frequency and Multiple Channels instead of Marketing Bulk. Membership Marketing Benchmarking Report.

Content 40

Content Marketing Price Survey 40

Membership Marketing

SEPTEMBER 21, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. So it was interesting to note the results of a quick online survey that ASAE did with one of their newsletters. Speaking Engagements.

Marketing 40

Marketing Price Survey Discount 40

Membership Marketing

DECEMBER 8, 2009

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. In my recent post on market testing , I mentioned testing email subject lines. Labels: Test marketing. Speaking Engagements.

Marketing 40

Marketing Price Survey Analysis 40

Slice-Works

JULY 24, 2014

CTAs are effective tools that create in-bound marketing and convert leads to sales. Here’s my go-to list of 9 best practices for leveraging CTAs as an in-bound marketing tool in your marketing communications toolbox: 1. Determine what offers you could be making to your potential audiences or personas.

Social Media 28

Social Media Video Tools Marketing 28

AMR Management Services

MARCH 29, 2011

Here goes: Out of all the challenges and issues facing associations today, why did you pick content management/marketing as your key topic? Think about it - do you know an association that doesnt publish a newsletter, magazine, directory or journal? Should we be publishing a print magazine or an e-newsletter? Newer Post.

Library 64

Library Newsletter Kentucky Content 64

Membership Marketing

NOVEMBER 4, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. • What offers – free articles, newsletters, discounts, event notifications -- produce the highest opt-in rate? My Background.

Social Media 40

Social Media System Price Survey 40

AMR Management Services

APRIL 13, 2011

Show this to members in a membership renewal letter, on your website, through social media outlets like Facebook and Twitter and in your publications and e-newsletters. You can also include a link to your association newsletter and anything else you want to promote to your members. This saves you time too!

Newsletter 64

Newsletter Library Kentucky Analysis 64

Reid All About it

FEBRUARY 11, 2022

Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories , and highlight the important role these campaigns have in propelling associations forward. ? Looking Forward 2022 (Impact): Trends and Analysis.

Content 39

Content Strategy Technology Analysis 39

Membership Marketing

NOVEMBER 15, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Does it Make Sense to Hire a Consultant to help your Membership Marketing Team? Membership Marketing Benchmarking Report.

Price 40

Price Survey Recruiting Recruitment 40

Reid All About it

MAY 6, 2022

Andrew Hutchinson, Social Media Today ). Erin Lemons, Senior Director of Marketing, Fonteva & Protech. 15 Ways to Take Your Newsletter to the Next Level. Email newsletters are a great way to share industry news with your members, but a lot has changed in the world of email. Quick hits. 1 CAE credit.

Arlington 39

Arlington Project Newsletter Revenue 39

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. 10 Membership Newsletter Best Practices.

Newsletter 52

Newsletter Tips eBook Content 52

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. 10 Membership Newsletter Best Practices.

Newsletter 52

Newsletter Tips eBook Content 52

Reid All About it

FEBRUARY 4, 2022

Alona Shalieieva, Content Marketing Institute ). Fri 2/4 at 9:30 a.m.* – State of the Association Job Market (NYSAE Engagement Lounge). Whether you are looking to hire new staff or are in the market for a new position, it’s important to know what to expect in 2022. Hear about the state of the association job market.

Content 39

Content Education Recruiting Recruitment 39

AMR Management Services

MAY 17, 2011

” It’s a revolutionary social marketing and research platform that enables you to be rewarded for your ideas and brand promotions. For marketers, Crowd Tap allows you to tap into certain markets and reach influential consumers quickly and easily. Cause Marketing Tips - Target Prospects. Newer Post.

Tools 64

Tools Library Kentucky Sample 64

High Context

MARCH 31, 2009

A few tweaks to their content and functionality and they launched a revamp program that is easier to market and creating a greater return for the organization. The audiences for your site are driven by your overall market. Has that market changed? Be sure the terms of use on your site covers data collection and analysis.).

Strategy 40

Strategy Report Social Media Boston 40

GlowGlobally

JANUARY 31, 2014

Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets? However, as these same associations reach critical mass in their home market and have limited potential to grow, they look to proactively develop membership and product sales in new markets “overseas.”

Member Engagement 60

Member Engagement Products America Marketing 60

Membership Marketing

MARCH 5, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. There is a long history of using free trial offers in membership marketing. Speaking Engagements. Friday, March 5, 2010. Tony Rossell.

Price 40

Price Marketing Cost Survey 40

Association Adviser

OCTOBER 13, 2016

If you don’t keep growing, you’ll just wither away and die—or the market will take you out.” Creative packaging of that analysis and effective, multi-channel delivery of that [insight] is attractive to sponsors,” she added. Treading water and just trying to survive is a recipe for disaster. That needs to change fast, she added.

Revenue 60

Revenue St. Louis Price Cost 60

MemberClicks

MAY 13, 2022

This means your member database, website, dues renewals, marketing, event management, learning management system, and other management processes are all hosted within one platform. Considering the wide range of tech solutions available on the market today, your software search might initially feel overwhelming. Email Marketing.

Software 52

Software Association Management Price System 52

Association Success

NOVEMBER 10, 2020

If you’re feeling stuck, read on for inspiration you can use for seven key marketing channels. Conversation-sparking social media. Effective social media marketing will spark conversation not just among your followers, but within your industry. Essential email newsletters. Short, multipurpose videos.

Content 134

Content Social Media Newsletter Video 134

Mizz Information

MARCH 21, 2018

10 Free or Cheap Digital Marketing Tools. The blog templates, in particular, are really nice and would be great for newsletters. Two new tools that allow you to easily create web graphics like social media images and banners, blog title images and even display ads are Snappa and Stencil. Free email builder: BEE.

Tools 73

Tools Marketing Video Social Media 73

Off Stage

MAY 6, 2010

facilitate internal communications - intranet, internal newsletters, instant messaging, help desk tracking, call tracking, and/or create statistical market analysis for internal, member, and external uses. Association Marketing. Social Media. Leadership Thoughts: Crafting the Job Description. RSS Blog Feed.

Cost 40

Cost Resources Industry Survey 40

Disciple Media

DECEMBER 18, 2023

For example, by the end of a digital marketing course, learners might be expected to develop and present a comprehensive social media strategy. Case studies and scenarios: Present real-life scenarios or case studies for analysis. Interactive videos: Use videos with embedded questions or prompts.

Course 36

Course Case Study Social Media Project 36

MemberClicks

DECEMBER 23, 2021

A recent survey showed that the virtual event market alone is expected to be worth $504.76 That includes the speakers you select and how you create your marketing campaign to promote your event. Craft a multi-channel marketing plan. Marketing materials. Lindsay Smith, Director of Marketing at MemberClicks.

Event Planning 59

Event Planning Tips Conference Software 59

MemberClicks

DECEMBER 23, 2021

A recent survey showed that the virtual event market alone is expected to be worth $504.76 That includes the speakers you select and how you create your marketing campaign to promote your event. Craft a multi-channel marketing plan. Marketing materials. Lindsay Smith, Director of Marketing at MemberClicks.

Event Planning 52

Event Planning Tips Conference Software 52

Disciple Media

JULY 25, 2023

Use a combination of data analysis and direct engagement to gain a deeper understanding of what drives them to participate in the community. Showcase user-generated content on community platforms or newsletters to amplify members’ voices and showcase their contributions. Ah, the great debate!

Guidelines 36

Guidelines Content Social Media Survey 36

Fonteva

MARCH 2, 2021

Luckily, Fundraising Letters’ guide to letter writing can help supplement your organization’s fundraising outreach tools and additional research can find similar websites for other message types such as newsletters, post-event thank you letters, and more. . Invest in top membership management software. Reporting capabilities. Grant Cobb.

Software 52

Software Communications Membership Management Examples 52