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Association Brain Food: 9.15.23

Reid All About it

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Curated reading lists are the best, right? So, let’s move on to the rest of your weekend reading.

LMS 256
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How to Plan a Trade Show: 15 Key Steps (+ Essential Tools)

MemberClicks

Research competitors and events of interest for target audience Once you’ve identified your target audience, ask them about events and trade shows they have or plan to attend through a survey in your members-only area or next member newsletter. Here are the channels to target with your trade show promotion: Social media.

Tools 52
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3 things successful associations do to get their members to stick around

Association Success

You could: Determine how many subscribers open your newsletters. With the right data analysis, you can make informed decisions about where to invest in improvements to your membership program. Aim to increase vital engagement metrics such as: The number of likes, comments and new followers on your social media channels.

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So You Think You Know Non-Dues Revenue

Association Adviser

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%.

Revenue 60
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Strategic Communications Power Membership Value at the American Public Power Association

Association Adviser

We spent some time with Dayak to ask how the association’s integrated media and communications department supports public power and reinforces membership value. We are a team of 10 people managing external and internal communications, branding and media relations for public power. AA: Tell us about your social media team.

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Association Brain Food Weekly: 4.12.19

Reid All About it

Here’s a little piece I did on microvolunteering —one of my longtime soapbox topics—for my state association’s newsletter. Dive deep into the critical points in measuring ROI so you can avoid overwhelming analysis paralysis. Unlocking Revenue by Driving Learner Engagement. Tom Whatley, Content Marketing Institute ). Host: Hubb.

LMS 276
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Steps To Build An Online Learning Community Around Your Courses

Disciple Media

For example, by the end of a digital marketing course, learners might be expected to develop and present a comprehensive social media strategy. Case studies and scenarios: Present real-life scenarios or case studies for analysis. These objectives should be specific, measurable, achievable, relevant, and time-bound (SMART).

Course 36