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Association Brain Food: 5.12.23

Reid All About it

Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should carefully plan and design each edition. shares 15 ways to improve your newsletter content and delivery. But do you? Virtual for in-person attendees. No plan, no progress. to 2:45 p.m.

Chicago 200
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What Associations Should Know About Successful Mergers and Acquisitions

Associations Now

Before a merger, associations should conduct a sensitivity analysis to understand which issues could be impacted,” Macchiarella said. “M&As M&As can impact membership dynamics, current members, recruitment, and many other areas, so pay attention to the findings and try to distinguish between what is and isn’t negotiable.”

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9 Ways to Rethink Your Membership Dues Structure in a Post-Pandemic World?

Membersuite

Since events are one of the top membership recruiting methods, try coupling a trial membership with a discounted or free first event. . #4. This affordable subscription could include your members-only website, newsletters, and perhaps a webinar series. Virtual Membership. Membership Tier and Pricing Decision Factors.

Price 135
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Association Brain Food: 9.15.23

Reid All About it

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Curated reading lists are the best, right? So, let’s move on to the rest of your weekend reading.

LMS 256
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Association Brain Food Weekly: 7.24.20

Reid All About it

Recruiting and Retaining Association Members (and Driving Non-Dues Revenue) in the Virtual Event Era. Many associations believe that data cleanup challenges are holding them back or stopping them from meaningful data analysis. More info/register. Host: Web Courseworks. Courseworks Client Success Manager, Matt Harpold. 1 CAE credit.

Montana 259
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Association Brain Food Weekly: 4.12.19

Reid All About it

MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Here’s a little piece I did on microvolunteering —one of my longtime soapbox topics—for my state association’s newsletter. Public philosopher Roman Krznaric says we need to reinvent democracy for the long-term.

LMS 276
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How to Plan a Trade Show: 15 Key Steps (+ Essential Tools)

MemberClicks

Research competitors and events of interest for target audience Once you’ve identified your target audience, ask them about events and trade shows they have or plan to attend through a survey in your members-only area or next member newsletter. For example, are your vendor booths for attracting new hires or for selling products or services?

Tools 52