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Association Brain Food Weekly: 4.30.21

Reid All About it

Oliver Yandle, JD, CAE, President & CEO, Arizona Society of CPAs. Explore the skills and behaviors needed to be effective in a front-line leadership role and the changes that occur when making the transition from frontline worker to front-line leader. Presenter: evolutionary psychology and marketing expert Tim Ash.

Education 354
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Association Brain Food Weekly: 4.16.21

Reid All About it

When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Laura Lewis, Chief Communications Officer, Commercial Real Estate Women Network. Presenter: Alex Mastrianni, senior manager of product marketing, Higher Logic. Host: American Marketing Association.

Revenue 363
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3 Topics for Medical Society Execs to Watch

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See the sessions below, and also read our blogs on the topic for more information: Designing Member Engagement into your Website and Using an LMS to Enhance Marketing and Increase Sales. Trucil, MA, MPH , Communications Manager, American Geriatrics Society. Using Member Personas for Smarter Marketing and Increased Engagement .

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Association Brain Food Weekly: 04.26.19

Reid All About it

The weekly list of free educational events and resources for the association community… Millennials and Gen Z are joiners but only if they believe the ROI your association offers is worth the short-term sacrifice to their budget. Digital Marketing Trends and Traditions 2019. Matt Harpold, Account Manager at Web Courseworks.

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Association Brain Food Weekly: 6.19.20

Reid All About it

If your association wants to create a more inclusive association, you must identify and remove the barriers standing in the way of a member’s desire to volunteer or serve in leadership , says MemberSuite. They explain how communication plays a huge role in that effort. Virtual event benefits. 1 CAE credit. More info/register.

Video 221
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The World of Opportunities for AMCs: A YM Perspective

YourMembership

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. Some associations are losing market penetration within their industry when looking at the percentage of potential members versus the number actual members. The loss of leadership vital to the health of the organization.

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GMA Executive Conference: Perhaps the End of a Very Good Thing? A Review

Association Navigator

McChrystal’s wonderful presentation was a mix of military history (Lord Nelson at Trafalgar and Napoleon’s march to Moscow), the war on terror in Afghanistan and Iraq, and leadership lessons we should learn from these chapters. Lord Nelson – One of General McChrystal’s Leadership Examples. What’s next?

Review 100