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Members Hire Bold Strategies

Potomac Core

Economic uncertainty , disruptive innovation, & political gridlock can sometimes be the strategic equivalent to a toxic “triple cocktail.” Industry Engagement and Survey Research. Readiness Assessment on existing & new core products. What’s different today is how the business environment is increasingly more complicated.

Strategy 154
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Association Brain Food Weekly: 3.5.21

Reid All About it

Jason Cohen , senior manager, member services at ISPOR – The Professional Society for Health Economics and Outcomes Research, invites your participation in a survey on membership campaign practices. I’ll be happy to feature it as long as it’s not too product centric. Watch interactive demos of cutting-edge products.

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Association Brain Food Weekly: 4.16.21

Reid All About it

Strategies for getting out of a negative thought spiral and into a more productive state of mind. I’ll be happy to feature it as long as it’s not too product centric. Presenter: Alex Mastrianni, senior manager of product marketing, Higher Logic. Innovative Remote Workplace. Quick hits. Tamsen Webster ). Host: Sidecar.

Revenue 363
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Association Brain Food Weekly: 4.23.21

Reid All About it

Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. The survey closes Friday, April 30. I’ll be happy to feature it as long as it’s not too product centric. Spring cleaning association-style.

Revenue 370
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Association Brain Food Weekly: 4.30.21

Reid All About it

McKinley Advisors describes how environmental factors have impacted the performance and priorities of associations in their survey report, Association Viewpoint: Renewal, Reinvention and Responsibility , conducted in February 2021. I’ll be happy to feature it as long as it’s not too product centric. Work shutdown rituals. every Monday.

Education 354
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GMA Executive Conference: Perhaps the End of a Very Good Thing? A Review

Association Navigator

I’ve just returned from Colorado where GMA, the Association of Food, Beverage and Consumer Products Companies , hosted what will reportedly be their last Executive Conference. This has been a great education and networking opportunity for food and consumer product manufacturers as well as retailers.

Review 100
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Strategic Communications Power Membership Value at the American Public Power Association

Association Adviser

We provide editorial and graphics services to all other departments in their efforts to communicate about the association’s products and services. We shared the results of this customer research with our members and surveyed them to see what they needed from us to help close the gaps in customer awareness.