Reid All About it
APRIL 30, 2021
Oliver Yandle, JD, CAE, President & CEO, Arizona Society of CPAs. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Presenter: evolutionary psychology and marketing expert Tim Ash. Host: Marketing General Inc. Fri 4/30 at 2 p.m. Must join Fridays@4 for free first.). every Monday.
Reid All About it
APRIL 16, 2021
How Your Association Can Drive Revenue & Growth with AI-Based Personalization. When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Organizations are not only seeing deeper engagement, but also increased sales and more diverse revenue streams. More info/register.
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Reid All About it
JUNE 19, 2020
Fíonta suggests looking at your cancelled events as opportunities to design new experiences for attendees, sponsors and exhibitors—now you can have virtual events that generate both revenue and engagement. Most companies use their marketing budgets for sponsorships and partnerships. Revenue Retention with Virtual Events.
Reid All About it
OCTOBER 6, 2017
Since the last time this happened, I developed a tip sheet for my clients to help them get that “yes,” but this Content Marketing Institute shares some good advice too. Technology advancements have enabled low cost to free solutions that help associations and nonprofits with constituent management, marketing, engagement and more.
Associations Now
JUNE 18, 2019
Meeker, the founder of Bond Capital and a former Wall Street securities analyst, delivered a whopping 333-slide deck in a half-hour presentation at the Code Conference 2019 in Scottsdale, Arizona. She hit on major data, technology, and internet trends affecting businesses and marketers. Watch it here.)
YourMembership
FEBRUARY 27, 2014
This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. Some associations are losing market penetration within their industry when looking at the percentage of potential members versus the number actual members. How to identify and implement non-dues revenue vehicles.
Associations Now
SEPTEMBER 2, 2016
But have you ever considered looking outside and having students, interns, or volunteers help market your conference or work onsite? The Arizona National Livestock Show offers a good example of the first role. This could mean the students become members in the years ahead, bringing a new generation and dues revenue with them.
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