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AI: Great for Marketing. But Leave Your Member Newsletter to a Human

Association Briefings

Here are a few reasons you should leave your member newsletters to a human. Artificial intelligence (AI) is a huge part of today’s marketing ecosystem. Artificial intelligence has no place in an association-centric member newsletter. Or if they get bored of the same type of articles week after week? Handcuffed!

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Association Brain Food Weekly: 7.16.21

Reid All About it

The weekly list of free educational events and resources for the association community…. Online education revenue. In another ASAE article, Brooke Wilson of Live 360 Media, a YP herself, suggests five changes to consider if you’re serious about appealing to the next generation. Newsletter suggestion. Young professionals.

Revenue 195
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Are you using these 5 email marketing must-haves?

Achieve

When someone signs up for updates or a newsletter, be sure that they get an automatic thank you email. Also think about what you want your thank you email to look like – you don’t want a generic one-sentence plan format text. You may even want to set up an automatic welcome series for new subscribers.

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How to Leverage the Marketing Power of Social Proof

WBT Systems

No matter how hard you sell your online course or educational program, your prospect’s purchasing decision is most influenced by what others tell them or what they see others do—that’s the power of social proof. Your association can increase the power of your educational marketing efforts by leveraging four types of social proof. #1

Marketing 192
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Best Membership Website Builders for 2023

MemberClicks

A membership website builder should let you: Publish articles / blogs posts Build informational landing pages Host member application forms Update a members calendar Share your mission and vision with the public Building your website isn’t just about what you put on it. Engage your community using blogs and forums.

Price 52
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Member Engagement Strategies: A Guide for Associations

Fonteva

The former will typically look at event attendance, while the latter might refer to their learning management system (LMS) to gauge how often members take advantage of further education opportunities. Email marketing. Email marketing. For more examples of KPIs, read this article for guidance. Live events.

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A Guide On How To Sell Memberships Online

Disciple Media

Whether it’s for educational content, fitness coaching, or exclusive access to resources, the goal is to create an environment where each member feels they are part of something transformative. Are you planning to provide insightful articles, exclusive videos, interactive courses, or perhaps a mix of these?

How To 36