Building Buy-In for an Online Community at Your Association

Higher Logic

Looking to personalize and target your email communications strategy to different member segments? The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue. According to Marketing General Inc, these are the top four challenges to associations’ member retention: Members’ lack of engagement with the organization (41%).

5 Marketing Pain Points & Solutions (From Our In-House Experts)

Higher Logic

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! The scope of those challenges can differ across industries, so in an effort to understand these pain points we turned to Higher Logic’s trusted marketing experts for insight and solutions. Video Content Marketing.

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How to Recover, Relaunch, and Rebound Your Association

Moery Company

Our newsletter open rate is up 20% and our click through rate has gone up to 22%. There’s been a surge in demand for educational offerings and training. This is a great opportunity to focus on education since the workload may be lighter than usual and they have time to focus on additional training. If you have a virtual training program for your industry you ought to be doubling down on the marketing of it right now. We’ve adjusted, adapted, and pivoted.

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Association Brain Food Weekly: 11.20.20

Reid All About it

The weekly list of free educational events and resources for the association community… 86 “normal,” please. Quick hits before we get to the list of next week’s free education: 40 one-sentence newsletter tips. Here are the educational events scheduled for next week.

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The ASAE Annual Exhibitor Email Deluge

Reid All About it

Every year, when I register for the ASAE Annual Meeting, I check the box to receive emails from exhibitors. As a writer/marketer, I like seeing how vendors in my community use email marketing. Or, a person who just got a demo of your system shouldn’t receive a generic email explaining what you do. Next time you talk to an association exec, ask her how many emails she gets a day. Near the bottom of the email, ask them to opt-in to your list.

Moving Forward: How to Recover, Relaunch, and Rebound – Association Hustle Podcast Episode 234

Moery Company

Our newsletter open rate is up 20% and our click through rate has gone up to 22%. There’s been a surge in demand for educational offerings and training. This is a great opportunity to focus on education since the workload may be lighter than usual and they have time to focus on additional training. If you have a virtual training program for your industry you ought to be doubling down on the marketing of it right now.

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Association Brain Food: Week of February 1, 2016

Reid All About it

One of the ways I’m contributing to the Association Executives of North Carolina (AENC), as a member of its professional development committee, is by compiling a list of professional development opportunities that’s shared in AENC’s weekly newsletter. We only started doing this last week, so AENC’s role (and mine) as an educational curator is still a new one. It’s a ‘must-listen’ for anyone involved in association education.

Increase Member Engagement with an Online Learning Challenge

WBT Systems

And, they’ll get a chance to become familiar with your association’s online educational programs and LMS. If your association builds an industry-wide marketing campaign around the challenge, you’ll attract the attention of professionals beyond your membership. They’ll have the opportunity to see what it’s like to be an active member of your community—and you’ll have the opportunity to add them to your email marketing list. Post-challenge follow-up emails and survey.

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Association Brain Food Weekly: 1.6.17

Reid All About it

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Hosts: Return Path and American Marketing Association.

Association Brain Food Weekly: 1.6.17

Reid All About it

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Hosts: Return Path and American Marketing Association.

Email-Driven Curation: Get Your Voice Out Front

Associations Now

Curation Tips If you’re looking to create a newsletter of your own, The Association Contrarian Report’s Jeff De Cagna offers these tips. Opinions welcome: You may not be writing the content behind the link, but your newsletters should show that you’re doing more than simply regurgitating the content. Unless they make it personal, you shouldn’t, he says—especially considering the flood of emails most people already get. A Platform for Email Curation.

Association Brain Food Weekly: 6.20.16

Reid All About it

– How to Leverage Webinars to Fuel Your Marketing & Sales Engine. This HubSpot webinar will teach you how to: attract the right types of registrants to your webinar to ensure the broadcast is well-attended with marketing qualified leads, engage your attendees throughout the webinar to reinforce your message and educate your audience, and influence your attendees after they tune in to take the next step in the sales process. Harness the Power of Content Marketing.

Tips for Marketing (Online Courses) To Your Association Members  

Web Courseworks

Associations and nonprofits share a marketing dilemma unlike traditional for-profit businesses. The target market and demographics for a business are centered around prospective clients and existing clients. Planning and effective execution of marketing concepts for services, such as online courses, requires a different approach to be successful. Tips for Marketing to Association Members. Include your network in marketing efforts.

Member Engagement Strategies: A Guide for Associations

Fonteva

The former will typically look at event attendance, while the latter might refer to their learning management system (LMS) to gauge how often members take advantage of further education opportunities. Email marketing. Email marketing. Consider measuring your email open and click-through rates, which members opted to receive your newsletter, and how often members respond to your correspondences. Continuing education opportunities.

Awesome Association MarComm Jobs – Week of August 30

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. . Manage e-blast newsletters and online blog. Work with internal stakeholders (Young Industry Professionals) to develop digital marketing strategies (email campaigns, Micro campaigns, etc.). This position will implement communication strategies to promote and educate the U.S. This position reports to FSI’s Director, Marketing & Communications.

Kickstart a Video Campaign with this Simple Process

Web Courseworks Associations

I know you’ve heard it, “Video is the next big thing” and “Video converts”… Marketers hear this all day long, and it’s true. So the question holds, how can associations use video in their efforts to promote educational products? The problem with video as a marketing tool is that it puts us on the spot and makes us vulnerable. Step 1: Follow marketing best practices. Use your social channels, newsletter, and email marketing.

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What is an AMS System? Your Association Questions, Answered

Fonteva

Each year, associations work hard to host memorable events and offer educational courses to keep their members engaged and invested in the community. The more data you have, the better your team can plan and create engaging programs such as events, conferences, and educational courses. Marketing and communication options. Your staff is working hard to plan content, education, conferences, and other events for your members.

Hot Association and Nonprofit Social Media Jobs This Week – April 5

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Marketing Specialist , Marine Retailers Association – The Marine Retailers Association is seeking a dynamic, motivated marketing specialist who can be a leader for our highly energetic team’s marketing efforts. It provides educational opportunities and serves as a vehicle for networking, exchange of information and advocacy on behalf of the profession.

Association Brain Food Weekly: 10.11.19

Reid All About it

The weekly list of free educational events and resources for the association community… Dave Lutz of Velvet Chainsaw Consulting says conferences are missing the boat by offering mostly novice or intermediate content. Seven ways to boost your newsletter open rate. Michael Brenner, Content Marketing Institute ). Here are the educational events scheduled for next week. Presenter: Brooke Gracey, Marketing Manager, Campaigns and Podcast Host, Cvent.

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Best Association Management Software | Our Top Picks

Fonteva

With features spanning database capabilities, messaging and email tools, accounting and payment systems, and event planning, a top AMS solution is a smart move for practically any group. That’s why we’ve created this comparison of all the biggest names on the market – and provided our own reviews! Retain more members and grow like never before with one of the most agile and intuitive AMS solutions on the market! Targeted emails. Email marketing.

Hot Association Jobs This Week – May 17

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Working in collaboration with the rest of the Forum team, the Communications Manager will develop and execute strategic communications plans, maximize the Forum’s new brand identity, and make appropriate and effective use of all Forum communications channels for our core work in public policy, philanthropy education, knowledge services and member services.

Awesome Association Jobs This Week – February 23

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Director of Marketing , Association for Talent Development – ATD seeks a Director of Marketing to support a dynamic organization serving those who develop talent in their organizations. Our Marketing and Business Development Department provides leadership and coordination of all marketing functions.

Help Your Members Across the Digital Readiness Gap

WBT Systems

If the target market for your educational programs is on the wrong side of this gap, you need to know and you need a plan for bridging the gap. Familiarity with education technology : How familiar people are with online learning, MOOCs, digital badges, Khan Academy, and other online educational resources. Digitally Ready (17%): This highly educated group tends to be in their 30s and 40s with higher incomes.

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How Your Association Marketing Plan Benefits from an AMS Upgrade

Aptify

One of the most important players in your association marketing plan doesn’t have a place in the org chart, doesn’t have an office, and doesn’t even get vacation time. You take this player for granted as long as they assist your marketing efforts. Does it support your association marketing plan in a 21st century way? Let’s look at how a 21st century AMS supports association marketing to find out if you could benefit from an AMS upgrade.

Association Social Media: National Business Officers Association (NBOA)

SocialFish

However, in this role I constantly collaborate with the events, membership, marketing, corporate relations, and professional development department staff. shieldsNBOA generally tweets out independent school or finance-related news articles, and as a result has gained many non-member followers in the fields of public and private education, higher education, finance, human resources and leadership.

How to Deliver Epic Content

Slice-Works

Content marketing satisfies your prospect’s need for essential information and your organization’s desire to shine as a trusted source of subject-matter expertise – subtly sparking “love-at-first-sight” resonance, laying foundations for long-term relationships and leading to a sale, membership renewal or other conversion to profit. Segment your email lists so that you can track preferences by persona. Cross-Marketing. For content marketing, it’s a long season.

How to Leverage the Marketing Power of Social Proof

WBT Systems

No matter how hard you sell your online course or educational program, your prospect’s purchasing decision is most influenced by what others tell them or what they see others do—that’s the power of social proof. Your association can leverage the power of social proof when marketing your online learning programs. Social proof is the driver behind the growth of influencer marketing campaigns on Instagram and other digital platforms. Use them in email marketing campaigns.

Association Brain Food Weekly: 4.13.18

Reid All About it

The weekly list of free educational events and resources for the association community… NAIOP’s mentoring program engages chapter members of all ages —and what association with chapters wouldn’t want to have something like that? Does your email marketing program deliver the way you want it to? Whatever your answer, check out the helpful email deliverability tips from Ernie Smith at Associations Now. Host: Marketing General Inc. Follow Blog via Email.

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8 Best Practices for Online Communities

SocialFish

Is it registrations to events or education? There should be appropriate linkages to any and all other web properties, social media sites, and email marketing. Listing top discussions in an email newsletter is great, but if you don’t ask people to click on something (“can you help answer this question?”) Especially if they can do everything by email.