5 Marketing Pain Points & Solutions (From Our In-House Experts)

Higher Logic

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! Video Content Marketing.

Increase Member Engagement with an Online Learning Challenge

WBT Systems

And, they’ll get a chance to become familiar with your association’s online educational programs and LMS. If your association builds an industry-wide marketing campaign around the challenge, you’ll attract the attention of professionals beyond your membership. They’ll have the opportunity to see what it’s like to be an active member of your community—and you’ll have the opportunity to add them to your email marketing list. Post-challenge follow-up emails and survey.

The ASAE Annual Exhibitor Email Deluge

Reid All About it

Every year, when I register for the ASAE Annual Meeting, I check the box to receive emails from exhibitors. As a writer/marketer, I like seeing how vendors in my community use email marketing. Remind attendees why they’ve received your email so they don’t mark you as spam.

Tips for Marketing (Online Courses) To Your Association Members  

Web Courseworks Associations

Associations and nonprofits share a marketing dilemma unlike traditional for-profit businesses. The target market and demographics for a business are centered around prospective clients and existing clients. Tips for Marketing to Association Members.

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Association Brain Food: Week of February 1, 2016

Reid All About it

One of the ways I’m contributing to the Association Executives of North Carolina (AENC), as a member of its professional development committee, is by compiling a list of professional development opportunities that’s shared in AENC’s weekly newsletter.

Email-Driven Curation: Get Your Voice Out Front

Associations Now

Curation Tips If you’re looking to create a newsletter of your own, The Association Contrarian Report’s Jeff De Cagna offers these tips. Unless they make it personal, you shouldn’t, he says—especially considering the flood of emails most people already get.

Association Brain Food Weekly: 1.6.17

Reid All About it

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices.

Kickstart a Video Campaign with this Simple Process

Web Courseworks Associations

I know you’ve heard it, “Video is the next big thing” and “Video converts”… Marketers hear this all day long, and it’s true. So the question holds, how can associations use video in their efforts to promote educational products?

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Awesome Association MarComm Jobs – Week of August 30


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. . Manage e-blast newsletters and online blog. This position will implement communication strategies to promote and educate the U.S.

Help Your Members Across the Digital Readiness Gap

WBT Systems

If the target market for your educational programs is on the wrong side of this gap, you need to know and you need a plan for bridging the gap. Familiarity with education technology : How familiar people are with online learning, MOOCs, digital badges, Khan Academy, and other online educational resources. Digitally Ready (17%): This highly educated group tends to be in their 30s and 40s with higher incomes.

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Association Brain Food Weekly: 6.20.16

Reid All About it

– How to Leverage Webinars to Fuel Your Marketing & Sales Engine. Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. Presenter: Michael Chidzey, Marketing Director, event agency Chillisauce.

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How to Deliver Epic Content


We walked through pre-publication steps of the content development cycle and reviewed understanding your audience, finding your love-connection with customers, defining topics for content marketing, and writing engaging content. Cross-Marketing. Content Marketing Institute.

How to Leverage the Marketing Power of Social Proof

WBT Systems

No matter how hard you sell your online course or educational program, your prospect’s purchasing decision is most influenced by what others tell them or what they see others do—that’s the power of social proof. Your association can leverage the power of social proof when marketing your online learning programs. Social proof is the driver behind the growth of influencer marketing campaigns on Instagram and other digital platforms. Use them in email marketing campaigns.

Association Social Media: National Business Officers Association (NBOA)


However, in this role I constantly collaborate with the events, membership, marketing, corporate relations, and professional development department staff. To do this, I scour a combination of blogs, websites and e-newsletters using SproutSocial , Feedly , Meltwater and Outlook.

Hot Association and Nonprofit Social Media Jobs This Week – April 5


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Community Outreach and Events Coordinator , New Hampshire SPCA – The New Hampshire SPCA seeks a Community Outreach and Events Coordinator to join our Development and Marketing Team!

Association Brain Food Weekly: 10.11.19

Reid All About it

The weekly list of free educational events and resources for the association community… Dave Lutz of Velvet Chainsaw Consulting says conferences are missing the boat by offering mostly novice or intermediate content. Seven ways to boost your newsletter open rate.

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Hot Association Jobs This Week – May 17


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. This individual will be responsible for drafting and distributing AATB announcements and regulatory guidance using email marketing software.

Awesome Association Jobs This Week – February 23


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Director of Marketing , Association for Talent Development – ATD seeks a Director of Marketing to support a dynamic organization serving those who develop talent in their organizations.

How Your Association Marketing Plan Benefits from an AMS Upgrade


One of the most important players in your association marketing plan doesn’t have a place in the org chart, doesn’t have an office, and doesn’t even get vacation time. You take this player for granted as long as they assist your marketing efforts. Does it support your association marketing plan in a 21st century way? Let’s look at how a 21st century AMS supports association marketing to find out if you could benefit from an AMS upgrade.

Association Brain Food Weekly: 4.13.18

Reid All About it

The weekly list of free educational events and resources for the association community… NAIOP’s mentoring program engages chapter members of all ages —and what association with chapters wouldn’t want to have something like that? Host: Marketing General Inc. Follow Blog via Email.

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8 Best Practices for Online Communities


Is it registrations to events or education? There should be appropriate linkages to any and all other web properties, social media sites, and email marketing. Especially if they can do everything by email.