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3 Innovative Ways to Boost Online Member Engagement

Protech

Whether they engage with that community regularly or not can make a big difference in the quality of their experience with your association. There are plenty of steps you can take to improve members’ online experiences and increase their likelihood of engaging on a regular basis. Create branded eCards for members to send.

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Member Engagement Just Got Temporarily Easier

Smooth The Path

Conduct a benchmarking survey to track and amplify how members are responding to the crisis. Create a temporary daily or weekly e-newsletter of industry/profession-specific articles that are COVID-19 related. Try facilitated discussions on Zoom for members and niche member groups.

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Association Brain Food: 6.16.23

Reid All About it

Thanks to subscribing to god-knows-how-many newsletters, my inbox is full of AI articles. Building a More Diverse Board A diverse board brings a variety of perspectives and experiences to the table, which can lead to better decision-making and innovation. Renew: Is Your Member Renewal Journey Magical or Miserable?

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Association Revenue Trends in the US and UK (Plus 3 Tips for Increasing Your Income)

Higher Logic

Organizations in many countries are already innovating and finding new ways to generate revenue outside of membership subscriptions. Advertising or sponsored articles in your print magazine or e-newsletter. Evaluate the opportunities on this list as well as new ideas that your staff or members think of.

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Association Brain Food Weekly: 6.5.20

Reid All About it

Then I lose myself reading articles on Twitter or in newsletters, and, one of my favorite activities, compiling a list of more things to read. Kit” (innovation in a box) and then crowd-sourcing the most impactful tools that people use throughout the Disruptor League. More info/register – fee for MPI non-members.

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Associations and Branding

Smooth The Path

Did you see the article in Associations Now about how an association named ISIS is changing it’s name ? Rebranding is a big project and demands some thoughtful planning but with savvy marketing members will eventually get used to the new name. This is not at all uncommon among associations but it does confuse members.

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Association Brain Food Weekly: 2.11.22

Reid All About it

Member experience. Amanda Kaiser says member experience must be the new blueprint for engagement. What stands out in the 33 research studies she’s conducted is how much members not just think but also feel about their membership. What has Changed about the Member Experience? Metaverse hype.

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