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How to create an association marketing strategy

Freestone

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy? Learner acquisition.

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Association Brain Food: 3.24.23

Reid All About it

The weekly list of free educational events and resources for the association community… I’m going away for eight days on a hiking vacation in southern Utah, so I’m not publishing Association Brain Food the next two Fridays, March 31 and April 7. Thank goodness, many associations are rethinking new member onboarding.

Revenue 227
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Is your Association a Learning Organization?

WBT Systems

Is your association a learning organization? A learning organization becomes more like a community that members can feel a commitment to. Do any of these themes sound familiar to your association?

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Associations: Solving the Skills Gap with Digital Credentials

WBT Systems

Associations around the world face a common challenge — how to remain relevant and expand their footprint in their particular domain. In the past, they achieved this in part by selling continuing education content to members, either directly or indirectly through conferences and forums. Why Look to Associations?

LMS 252
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LMS Selection: 7 Features Associations Need

Forj

Association members grow and change over time, and their needs grow and change with them. Unless the association addresses these changes, members won’t see the value of their membership. But how do associations accomplish this? Through a learning management system (LMS). Built-in Course Authoring.

LMS 89
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How to Find Your Best Content Topics (Without Paying for Market Research)

Higher Logic

How is your association keeping its offers relevant to members and preparing for the future? According to a recent study by Leader Networks , most associations – 83 percent – are aligning their products and services to market needs so they meet members’ expectations and stay relevant. You just have to know where to look.

Content 136
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How to Create a Really Good LMS RFP

WBT Systems

You finally got the budget to purchase a learning management system (LMS). It gives technology providers an opportunity to understand your association and its resources, goals, challenges, and core requirements. Borrowing another association’s LMS RFP. Budget : Some associations hesitate to discuss money.

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