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Association Brain Food: 1.19.24

Reid All About it

I like looking beyond the association world to see what event planners and marketers for brands are thinking about. Marketing to Gen Z and millennials. Mercury Creative Group explains how to build an association brand that attracts and builds the loyalty of young members. . – 1 CAE credit. More info/register. Daughtry, M.Ed.,

Revenue 257
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Association Brain Food: 2.23.24

Reid All About it

They share five steps for designing digital experiences that encourage engagement and deliver value to your participants, partners and association. Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members. Gen Z and millennial marketing. Member mobile app.

DC 263
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Association Brain Food Weekly: 5.21.21

Reid All About it

At LeadershipNow, Lance Mortlock explains the difference between scenario planning and forecasting , and offers six questions to help you identify which tool will provide the outcomes your association needs. Mary Cahalane at Hands On Fundraising interviewed Francesco Ambrogetti about his book, Hooked on a Feeling. Hooking members.

San Jose 369
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Association Brain Food Weekly: 12.2.16

Reid All About it

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Professional Development (PD) Book Club.

San Jose 189
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Association Brain Food Weekly: 12.2.16

Reid All About it

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Professional Development (PD) Book Club.

San Jose 150
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Run Your Next Dues Renewal Effort Like a Fundraising Campaign

Eric Lanke

Spark Consulting is out with another white paper -- this one on what associations can learn about relationship building, campaign management, and attracting Millennials from charitable fundraising organizations. It's another thought-provoking read for association CEOs. Major donors get personal calls or maybe even visits.

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Association Brain Food Weekly: 5.14.21

Reid All About it

Last week, in-person social gatherings returned to my calendar, including my first book club dinner in more than a year. Most existing association management system (AMS) solutions lack the online customer experience that people have come to expect in our digital age. Event Talk Live: Booking the Best. Thu 5/20 at 2 p.m.

St. Louis 341