SCD Group

JULY 30, 2012

8 Great Articles to Help Associations Grow with Content Marketing. Here are 7 articles that help associations and nonprofit organizations build content marketing capacity that helps extend their thought leadership, advance their profession/industry and add member value. Monday, July 30, 2012. Why bother?

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SCD Group

AUGUST 12, 2012

In fact, from a marketing communications perspective, investment in quality content is better than gold because, unlike gold, the value of quality content to your communications efforts rarely fluctuates or goes down. Quality content offers the same draw power to a marketer’s communications efforts. Columbus, Ohio.

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SCD Group

NOVEMBER 27, 2012

I played varsity hockey at Ohio State. As a hockey fan, the current “lock-out” shows hockey leaders (management and players union) are the dumbest “association” going. Komen's executive vice president and chief marketing officer and the CEO of Komen's New York City affiliate both resigned. I’m a huge hockey fan.

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Association Adviser

JANUARY 17, 2018

I earned my master’s degree in higher education administration at The Ohio State University and then worked on college campuses for four years. A friend encouraged me to talk to a colleague in the association space, and when I did he asked what type of association position I was looking for. That’s rough for associations.

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Association Adviser

JANUARY 17, 2018

I earned my master’s degree in higher education administration at The Ohio State University and then worked on college campuses for four years. A friend encouraged me to talk to a colleague in the association space, and when I did he asked what type of association position I was looking for. That’s rough for associations.

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Team Resources Education Revenue 61

Association Adviser

JANUARY 17, 2018

I earned my master’s degree in higher education administration at The Ohio State University and then worked on college campuses for four years. A friend encouraged me to talk to a colleague in the association space, and when I did he asked what type of association position I was looking for. That’s rough for associations.

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SCD Group

AUGUST 8, 2012

Shared by Becky Rasmussen of AMR Management Services Last year, I had the opportunity to attend the first-ever Content Marketing World. That was this conference for me as a content marketing professional. 4) We haven’t adopted a content marketing mindset. The voice kept saying, “That won’t work.”

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Association Adviser

JUNE 17, 2014

That’s one of the best pieces of career advice I’ve ever gotten,” said Shane Yates , CAE, executive director of the Ohio Society of Association Executives (OSAE). ” That’s what association employment is all about, added Yates, “and the commitment to the causes we work toward advancing.”

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SCD Group

JULY 9, 2012

While the comment embarrassed Romney and his campaign, it created a wonderful opportunity for the Ohio Art Company. What about your association or nonprofit organization? If – like many associations -- you support your industry or profession, have you refined your approaches to fit the 24/7 news cycle? at 4:47 PM.

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