Association Management millennials Recruitment Video 
Reid All About it
FEBRUARY 23, 2024
Gen Z and millennial marketing. Mercury Creative Group explains how to build an association brand that attracts and builds the loyalty of young members. . – But there’s a way to ensure that your association spokespersons are conveying your brand: a Chapter Ambassador Program. Event sponsorships. 1 CAE credit. 1 CAE credit.
Reid All About it
JANUARY 19, 2024
Another funny, personal post with life and association lessons along the way. Nimble AMS explains how an AMS empowers your association’s recruitment, engagement and retention efforts by helping you better understand members, anticipate their needs, provide a better digital experience and deliver personalized emails and content.
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EventMobi: Association Events
JUNE 26, 2023
You can segment your association members by: Known interests Length of membership Membership tier Level of engagement Demographic For example, with 75% of millennials actively avoiding phone calls, connecting by phone is a member engagement strategy that might be better used for the older members of your association.
Eric Lanke
MAY 22, 2017
Research demonstrates that millennials think about and define diversity in significantly different ways than members of previous generations. Millennials are more focused on "cognitive diversity, or diversity of thoughts, ideas, and philosophies." First, it's good to see Joe Gerstandt getting some love in the association community.
Virtual
APRIL 30, 2015
In looking at how to attract younger members, it’s useful to take a look at what drives millennials (who are primarily in their mid- to late 20’s and 30’s) and how that might affect their participation. In general, millennials are not “joiners” in the same way that baby boomers have been, either socially or for business purposes.
Reid All About it
JUNE 10, 2016
Presenter: Shelly Alcorn, CAE, principal, Alcorn Associates Management Consulting. Learn what other associations are doing to address the opportunities and challenges that new technologies and the rise of Millennials have brought to chapters. Hoffman, CAE and Peter Houstle of Mariner Management. 1 CAE credit.
Association Adviser
FEBRUARY 7, 2018
You set up the campaign, and your association management software and marketing automation software run in the background, sending notices out on schedule to everyone who still hasn’t renewed her membership, registered for the meeting, or bought the webinar or book. Tell your story with video. But it’s not your fault!
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