Higher Logic

MAY 29, 2020

Additionally, you could suggest a “freemium” community membership for potential members to showcase the value of joining your association. Download our eBook, Maximize Association Value with Engagement , for the full list of ways a community builds your association’s member acquisition and member engagement efforts.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Association Freak

MARCH 26, 2021

Reading Time: 3 minutes Make Your Membership An Offer They Can't Refuse Are your members finding your membership value proposition irresistible? Well, if you ask association members why they choose not to renew, you’ll find that two out of three of them point to a lack of perceived value for the price they pay.

Discount 72

Discount Price Cost Strategy 72

WBT Systems

MAY 9, 2017

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations.

Revenue 230

Revenue Certificate Learning Management System Course 230

MemberClicks

OCTOBER 4, 2022

As amazing as your member benefits and association values are, membership dues can be a roadblock for potential members. There are 2 essential ways you can communicate this information with potential members. You can even include it as a note on your member application or pricing page. You can pick one or use both.

Tips 52

Tips Discount Newsletter Social Media 52

Associations Now

DECEMBER 2, 2015

Chances are, your association’s nonmember audience values very different things than you and your members do, those values are rooted in much deeper motivations than you suspect, and your position and experience hamper your ability to craft membership appeals in terms that address those foreign motivations.

Marketing 40

Marketing Proposal Analysis Social Media 40

Protech

MARCH 11, 2020

By Brian Smith, Communications Specialist . Members at your association want to be completely sure that when they are pay ing their annual dues, they are investing in a full experience that brings them val ue. . What’s the proper price point for this product in our online store? . Prescriptive .

How To 81

How To LMS Certificate Course 81

Association Adviser

SEPTEMBER 24, 2013

Last month Reggie Henry, CIO of ASAE, recounted a story about an exchange with a University of Maryland student in which the student explained that younger people aren’t communicating by email anymore, but almost exclusively through social networks. MU: Relationships are formed when there is two-way communication.

Technology 60

Technology Social Media Maryland Press Release 60