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3 Strategies to Recruit Members Through Association Software

Blue Sky eLearn

Prospective members are much more likely to respond positively to a recruitment strategy that feels like a natural part of their interactions with your association than they are with outright marketing strategies that, in today’s media landscape, feel obvious and forceful. Offer online-only membership benefits. About the Author.

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Overcoming the association value gap: part I

Principled Innovation

In addition, as Joe makes clear in the quote above, without the ability to grow the dominant revenue stream through changes in pricing, associations are typically left with only two options: increase membership numbers substantially or reduce costs significantly, both of which are usually much easier said than done.

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Mini-Course for Association Professionals: The Optimization Trap Many Associations Face

Smooth The Path

Associations tend to lean toward optimizing. Learn how to avoid this trap in the newest mini-course for association professionals: If the embedded YouTube video is not working for you go directly to YouTube. Related: The danger of associations using optimizing strategies. Optimizing can become a trap.

Course 60
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Don’t Ignore Non-Dues Revenue Potential of Digital Badges!

WBT Systems

In terms of the “next practices” for association eLearning, we think the greatest potential lies in digital badges , as a means of increasing both the value of education programs for members and the capacity for eLearning to generate non-dues revenue for associations. Value of Digital Badges for Association Members.

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Building Buy-In for an Online Community at Your Association

Higher Logic

Additionally, you could suggest a “freemium” community membership for potential members to showcase the value of joining your association. Download our eBook, Maximize Association Value with Engagement , for the full list of ways a community builds your association’s member acquisition and member engagement efforts.

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How to Prove Member ROI with Data Analytics and Business Intelligence

Protech

For trade associations, institutional members might expect value in the form of internal educational resources they can share with their staff on community forums. However, decision-making strategies and implementations are still mixed between “gut feeling” and “data – driven.” . Data D riven . Predictive .

How To 81
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Is New Technology Worth The Investment?

Association Adviser

Associations have to keep up technologically or risk having members go elsewhere for information and question the association value proposition. Associations should discuss the potential ROI they are likely to receive before purchasing any new technology. This will give a great overview of what others are doing.