Smooth The Path

OCTOBER 24, 2019

We exchange trust when we ask members to do something small, like to fill out their profile. Asking members to attend an event, get certified, buy a research report, or volunteer initiates a trust exchange. Related: Delivering super low-cost exceptional member experiences. Associations do not sell snake oil.

Sample 68

Sample Member Experience Cost Tips 68

Smooth The Path

JULY 9, 2019

Some of these members are on the verge of becoming cynical and jaded. But some members can find their way back. Through your association and events, they will meet others who are excited about what they are doing, and that excitement will spread. Our members will remember why they joined the profession or industry.

Conference 92

Conference Association Value Industry Member Experience 92

Smooth The Path

JULY 14, 2020

Have you had to ditch most of the work you did on upcoming in-person events to turn on a virtual conference immediately? Work is increasing while deadlines are getting shorter. For some reason, vacation days have been scarce. How about you? Are you learning how to manage the sudden increase in traffic in your online community?

Innovation 136

Innovation Revenue Course Project 136

Smooth The Path

OCTOBER 11, 2018

” I feel valued. . The reason members continue to be members is not just for the conference, or the chapter events, or the research report. The reason members become ardent, loyal, super engaged members is because of the positive ways the association makes them feel.

Project 149

Project Conference Report Member Experience 149

Smooth The Path

OCTOBER 2, 2017

For example, the Florida Society of Association Executives (FSAE) recruited me to speak at this year’s annual conference. While planning a membership summit for city and area Florida realtors associations, the event host found my session on FSAE’s program and asked me to give the presentation to their association professionals.

Florida 76

Florida Recruiting Recruitment Member Research 76

Smooth The Path

OCTOBER 4, 2017

Soon she starts ignoring most of the association’s emails. Perhaps after a few months or weeks, she realizes there is an event in her area. The day comes, and our new member drives to the event. Events are a perfect time to welcome and orient new members. Often our younger members feel awkward.

Membership Management 130

Membership Management Tips Education Content 130

Smooth The Path

MAY 7, 2020

The association landscape has been slowly changing for at least the last decade. Members are not as involved as they once were. People do not want to travel to events. Metrics are softer, as is the revenue to fund member benefits. It seems harder to find volunteers.

Project 88

Project Revenue Course Association Value 88

Smooth The Path

OCTOBER 1, 2019

When I talk to members, the vast majority say they become aware of the association because someone told them about it. A coworker, a peer, a friend, a professor, a boss, or a vendor encouraged them to go to a chapter event or a conference, and then they were hooked.

Recruiting 94

Recruiting Recruitment Conference Organization 94

Smooth The Path

SEPTEMBER 6, 2017

Or the staff, board, and members go above and beyond. Or anytime you are at an association event it feels happy and safe. Great associations have an extra something that makes them unique. The new member engagement rule of three. And there is something more. The culture is great.

Cost 103

Cost Member Engagement Conference Industry 103

Smooth The Path

APRIL 17, 2018

Think 3-5 sentences and focus on having members take just one action. Not every event deserves five emails. Related: Do not tell members what you want them to know. Refrain from allowing email to become a dumping ground. Not every product deserves an email. Think critically about each email you send.

Member Engagement 110

Member Engagement Communications Products Process 110

Smooth The Path

NOVEMBER 15, 2016

Perhaps you have heard this very common post-session conversation. One attendee says, “That was really interesting! I wish I could implement that at my organization.” ” So often it is the big guys that take the stage.

Conference 60

Conference Resources Industry Organization 60

Smooth The Path

MARCH 7, 2017

Ask engaged members when they realized the value of the association and many could tell you the exact moment. They can quickly recall a single event or moment when it was clear to them they made the right decision in joining. For some members, it was their first conference or chapter event.

Member Experience 84

Member Experience Association Value Conference Products 84

Smooth The Path

FEBRUARY 15, 2018

Someone they respect is a member of the association so they figured if that person thought the association was worth the time and money, they would find membership worthwhile too. A peer asked them to volunteer at an event. A boss signed them up. A director sent the team to the conference.

Recruiting 118

Recruiting Recruitment Conference Industry 118

Associations Now

MAY 4, 2016

Quantitative and qualitative methods for understanding members, then, are better viewed as complements, a yin and yang, each supporting the other. Ask engaged members when they realized the value of the association and many can tell you the exact moment.

Member Research 40

Member Research Sample Industry Report 40