Smooth The Path

AUGUST 6, 2018

These professionals are gaining tons of technical skills, they might be learning the systems and process of their organization, and they are learning soft skills like how to collaborate with team members, how to manage up, and how to be an excellent communicator. Stage Two: Team Success.

Association Value 84

Association Value Team Industry Member Research 84

Smooth The Path

MARCH 14, 2017

When I speak about a way to engage new members early in their membership by using an Association Value Trigger Point (AVTP), association professionals often ask me if their association should have just one AVTP or should we have many for our different members? Instead, a high touch AVTP may work best.

Association Value 68

Association Value eBook Member Experience Resources 68

Higher Logic

MAY 29, 2020

It’s easy to say, harder to do – but we’ll walk you through what you need to get there, including aligning with your association’s overall priorities and overcoming common objectives. How to Align with Your Board and Executive Team's Priorities. Member Engagement and Retention. Objection 1: Price. Why don't we use that?”.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Smooth The Path

MAY 7, 2017

The only thing preventing our association from becoming the top of mind resource, the organization members are trying to figure out how to become more engaged with, and the one members rave to their colleagues about is… Simply, our understanding of members. Related: Member Engagement Research.

Member Engagement 84

Member Engagement How To Case Study Conference 84

Smooth The Path

OCTOBER 13, 2020

Unless you work for a kayak seller, or a flour producer, or a toilet paper manufacturer, you are probably wondering how stable your livelihood is. Unemployed members need help connecting with future employers, and hiring managers need to connect with qualified candidates.

Project 146

Project Innovation Industry Marketing 146

.orgSource

FEBRUARY 21, 2023

If your members experience a shift in their professional direction, adjusting the organization’s purpose is critical to keep pace. Crafting a statement with a more ambitious destination but fewer directions about how to get there will give your organization room to develop in unexpected ways. Values create community.

Revenue 88

Revenue Guidelines Review Education 88

Smooth The Path

OCTOBER 3, 2019

But, when messages are dull, demanding, long, and pleading marketing messages, they start habitually ignoring emails. It may be true that your association is sending members too many email messages, but, it is unlikely that new members are getting too many email messages from your association.

Marketing 97

Marketing Content Strategy Email Marketing 97