Smooth The Path

JANUARY 30, 2017

As association professionals, we think they know what they need from the organization, and they will go looking for it. But new members don’t. They don’t know what we offer; they don’t know how to find it, our members don’t even know there is anything they should be looking for.

Member Experience 60

Member Experience Conference Strategy Report 60

.orgSource

FEBRUARY 21, 2023

If your members experience a shift in their professional direction, adjusting the organization’s purpose is critical to keep pace. Crafting a statement with a more ambitious destination but fewer directions about how to get there will give your organization room to develop in unexpected ways. Values create community.

Revenue 88

Revenue Guidelines Review Education 88

Smooth The Path

NOVEMBER 17, 2020

The trouble is, these leadership teams might cut and layoff so severely there may not be enough person-power to figure out how to add member value in this new environment. Other associations find themselves paralyzed.

Leadership 148

Leadership Team Industry Member Experience 148

Smooth The Path

OCTOBER 13, 2020

Unless you work for a kayak seller, or a flour producer, or a toilet paper manufacturer, you are probably wondering how stable your livelihood is. Finances and job stability are many people’s number one worries right now.

Project 146

Project Innovation Industry Marketing 146

Smooth The Path

MARCH 19, 2020

What else do you members need from you right this minute? Right now your members may need to learn how to work: From home. Right now your members may need to learn how to prepare for: a recession. With an interrupted supply chain. At work or with the public and stay safe. an unclear future.

How To 109

How To Member Experience Association Value Leadership 109

Smooth The Path

JULY 14, 2020

How about you? Are you learning how to manage the sudden increase in traffic in your online community? For some reason, vacation days have been scarce. Have you had to ditch most of the work you did on upcoming in-person events to turn on a virtual conference immediately?

Innovation 136

Innovation Revenue Course Project 136

Smooth The Path

SEPTEMBER 4, 2017

So great, in fact, that members prioritize the association over the hundred other things they have pulling at them every day. Related: The formula for member engagement. Association trend watch: member experiences. How to exponentially improve engagement at any association.

Project 68

Project Member Experience Member Engagement Industry 68

Smooth The Path

DECEMBER 6, 2016

Related: The stories members make up. How to set a new tone at your association. Association trend watch: member experiences. The post Association Blunders Make Us Want to Stick Our Heads in The Sand appeared first on Smooth The Path.

Member Experience 60

Member Experience Communications Industry Organization 60

Protech

MAY 4, 2020

Depending on the size of your staff and budget, and the expectations of your members, you will spend more time on certain areas of the digital customer experience than others. What CMS Functionalities do Members Expect? . If you want your brand awareness to grow, working on digital experiences will be how do it. .

Content 86

Content System Discount Software 86

Smooth The Path

FEBRUARY 27, 2018

Which means that 70 to 90 percent of our members do not experience one of the top benefits the association has to offer. You might be hoping I give some tips on how to attract more members to your conference. Instead, let’s talk about how we get a conference-like value to members who never attend.

Innovation 92

Innovation Sample Conference Technology 92

Smooth The Path

OCTOBER 3, 2019

It may be true that your association is sending members too many email messages, but, it is unlikely that new members are getting too many email messages from your association. Related: Association email is dying. How to improve email engagement at your association.

Marketing 97

Marketing Content Strategy Email Marketing 97

Smooth The Path

MAY 2, 2019

Members say it is fine to make the content difficult, but please make the instructions and questions simple and clear (seek out and destroy tricky wording). Members are grateful for study groups, but some members cannot get to or afford the cost of study groups so they would appreciate receiving information about how to study independently.

Certificate 74

Certificate Course Cost Content 74

Smooth The Path

AUGUST 23, 2017

They do all this by understanding their members better than anyone else does. This is how we solve the member engagement problem one great association at a time. Related: The new member engagement rule of three. How to exponentially improve member engagement at any association.

Member Engagement 68

Member Engagement Recruiting Recruitment Revenue 68

Smooth The Path

MAY 22, 2018

Many long-time members start to consider their dues a donation to a good cause. Typically long-time members do not take their decision not to renew lightly, and this is good news for us. This is good news because it buys us some time to figure out how to re-engage them.

Committee 84

Committee Innovation Conference Industry 84

Smooth The Path

APRIL 14, 2016

Related articles: How to engage long-time members. 4 Skills associations should be teaching. How do associations attract younger members? The post Is the Association Providing Enough Value to Long-Time Members? appeared first on Smooth The Path.

How To 60

How To Member Experience Association Value 60

Smooth The Path

MARCH 5, 2017

The key to solving this problem is engaging new members very early in their membership. I just published a new e-book with solutions for how to do exactly that. Related: Why new members actually join. Intentionally designing member experiences. How associations push new members away.

Member Experience 95

Member Experience Communications Strategy Association Value 95

Associations Now

MAY 4, 2016

By pursuing both quantitative data and qualitative input from its members, the Construction Financial Management Association discovered a gap in its member value proposition—and how to fix it. For associations looking to better attract and engage members, the answer is better data.

Member Research 40

Member Research Sample Industry Report 40