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Improve Association Value With Soft Skill Training

Smooth The Path

Shaming around professional development is unthinkable to many of us but, some professionals say it happens at their organizations and this is a problem association can solve. When associations offer soft skill training (i.e., first time manager, how to motivate your team, how to influence without authority, etc.)

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Understand the Three Professional Stages to Improve Association Value

Smooth The Path

These professionals are gaining tons of technical skills, they might be learning the systems and process of their organization, and they are learning soft skills like how to collaborate with team members, how to manage up, and how to be an excellent communicator. Why long-time members are reluctant to leave your association.

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Maximizing Association Value: Unleashing 3 Powerful Membership Pricing Strategies

Association Freak

Reading Time: 3 minutes How to Get Membership Pricing Right Ever wondered how to nail membership pricing? Likewise, association pricing often feels like a guessing game. Think about “The Price is Right” game show. It’s been on for half a century because it resonates with us.

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Top Questions Asked About the Association Value Trigger Point Concept

Smooth The Path

One of the best ways to engage members early is by ensuring they have contact with your Association’s Value Trigger Point. How do you identify your Association’s Value Trigger Point? Many times staff don’t know if their association has an Association Value Trigger Point (AVTP) or what it might be.

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The Association Value Trigger Point Explained by New Member Background

Smooth The Path

When I speak about a way to engage new members early in their membership by using an Association Value Trigger Point (AVTP), association professionals often ask me if their association should have just one AVTP or should we have many for our different members? The earlier we can engage new members the better.

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The Underdog’s Guide to Success: How to Win When You Are Not Your Members’ First Choice

Association Freak

The key to finding that winning value proposition is understanding what your members need that no one else is giving them and meeting it in a way only you can. If you become world-class at doing that, your association will thrive.

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How to Strengthen Your Association’s Value Proposition

AssociationChat

Join Association Chat CEO and Tecker International senior consultant KiKi L’Italien as she shares the connection between community, content, and culture and how to use these elements to fortify your association’s value proposition to members. How to Strengthen Your Association’s Value Proposition.

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