Smooth The Path

OCTOBER 15, 2019

Related: Potential members do not hear about associations anymore. The 40-year-old association problem. The post How to Get Members to Do What You Want Them to Do appeared first on Smooth The Path. Our job is not to get them to do what we think they should do; rather, our job is to help them do what they need to do.

How To 68

How To Discount Course Association Value 68

Smooth The Path

OCTOBER 13, 2020

Unless you work for a kayak seller, or a flour producer, or a toilet paper manufacturer, you are probably wondering how stable your livelihood is. Business owners and leaders may want to collaboratively innovate to survive the downturn and meet new market demands.

Project 146

Project Innovation Industry Marketing 146

Association Success

NOVEMBER 2, 2020

In reality, an effective core purpose runs deeper, underlying everything your association does. MORE: How to make your core purpose come alive — and inspire members and employees. These tips will help you nurture a purpose-driven culture within your association. Value inspiration over explanation.

Examples 151

Examples Tips Innovation Association Value 151

Smooth The Path

JANUARY 21, 2016

Associations tend to lean toward optimizing. Learn how to avoid this trap in the newest mini-course for association professionals: If the embedded YouTube video is not working for you go directly to YouTube. Optimization must be balanced by innovation. Innovations don’t need to be grand.

Course 60

Course Innovation Video Conference 60

Tom Morrison

FEBRUARY 4, 2013

Remember, in the world of associations, innovation isn't developing the next big mobile app or device. No matter what the size of your your association, if you want to maximize member value, engagement and loyalty, check out my half-day Association Innovation Think Tank by CLICKING HERE.

How To 40

How To Revenue Newsletter Cost 40

.orgSource

FEBRUARY 21, 2023

On the other hand, if innovation presents exciting new opportunities, that is another compelling reason to expand your purpose to meet the moment. Crafting a statement with a more ambitious destination but fewer directions about how to get there will give your organization room to develop in unexpected ways. Values create community.

Revenue 88

Revenue Guidelines Review Education 88

Protech

MAY 4, 2020

Understanding how each channel provides your association value in making those connections with members, potential prospects and the general public will help grow your revenue. . If you want your brand awareness to grow, working on digital experiences will be how do it. . appeared first on Protech Associates.

Content 86

Content System Discount Software 86

Smooth The Path

MAY 22, 2018

This is good news because it buys us some time to figure out how to re-engage them. Bring together the innovators – long-time members typically focus on the big issues in the industry or profession like changes in technology, regulation, public perception, etc.

Committee 84

Committee Innovation Conference Industry 84

Higher Logic

MAY 29, 2020

It’s easy to say, harder to do – but we’ll walk you through what you need to get there, including aligning with your association’s overall priorities and overcoming common objectives. How to Align with Your Board and Executive Team's Priorities. If so, secure a copy of the strategic plan, and use it as the guide for your presentation.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Smooth The Path

OCTOBER 25, 2017

Depending on the association it could be a new-to-the-profession academy, a webinar series, the mentor program, a research report, or any other benefit. These special associations have what I call an Association Value Trigger Point (AVTP). Dynamic Benchmarking was recommended to me because of their innovative platform.

Member Engagement 79

Member Engagement Industry Survey Member Research 79

Smooth The Path

APRIL 26, 2016

In these conferences a how-to-rapidly-innovate session can live right next to a how-to-perform-radical-self-care session. Just starting to gain steam are conferences for freelancers and entrepreneurs that bring together all the elements of a good life including sound business practices with sound health and wellness practices.

Class 60

Class Conference Innovation Tips 60

Smooth The Path

NOVEMBER 17, 2020

The trouble is, these leadership teams might cut and layoff so severely there may not be enough person-power to figure out how to add member value in this new environment. Other associations find themselves paralyzed.

Leadership 148

Leadership Team Industry Member Experience 148

Smooth The Path

MARCH 11, 2021

As with virtual networking , virtual exhibiting and sponsorship will improve, but for now, while we figure out how to add value to virtual exhibiting and sponsorship, there is a more pronounced ROI issue to contend with. In many associations, there is almost an adversarial tone between the association and exhibitors/sponsors.

Member Research 113

Member Research Industry Cost Conference 113

Principled Innovation

MARCH 25, 2013

In addition, as Joe makes clear in the quote above, without the ability to grow the dominant revenue stream through changes in pricing, associations are typically left with only two options: increase membership numbers substantially or reduce costs significantly, both of which are usually much easier said than done.

Association Value 100

Association Value Revenue Survey Cost 100

Reid All About it

SEPTEMBER 27, 2019

In Associations Now , Elena Gerstmann, FASAE, CAE, of the Avenue M Group explains how to set up a review process to help you figure out what to stop doing so you have time to do what’s really important. MemberSuite suggests how to turn a few days into long-lasting learning experiences for your attendees. More info/register.

DC 34

DC New York Washington Review 34

Smooth The Path

AUGUST 23, 2017

This is how we solve the member engagement problem one great association at a time. How to exponentially improve member engagement at any association. Why long-time member choose to stay engaged with their association. They do all this by understanding their members better than anyone else does.

Member Engagement 68

Member Engagement Recruiting Recruitment Revenue 68

Smooth The Path

DECEMBER 6, 2016

How to set a new tone at your association. Association trend watch: member experiences. The post Association Blunders Make Us Want to Stick Our Heads in The Sand appeared first on Smooth The Path. It’s the position we are used to but this position is anti-engaging. Related: The stories members make up.

Member Experience 60

Member Experience Communications Industry Organization 60

Reid All About it

FEBRUARY 24, 2023

Impexium describes three crucial principles that most associations and vendors overlook during an AMS implementation —things that will make your life a lot more difficult. The New Member Journey: Emerging Member Personas for Associations Everyone has their own journey and their own “why” when joining an association.

Certificate 39

Certificate Innovation Education Process 39